Vitacost.com appoints two directors

Vitacost.com appoints two directors

Vitacost.com, Inc. announced the appointments of Edwin J. Kozlowski and Stuart Goldfarb to its Board of Directors and the Company’s Audit Committee, effective immediately. Mr. Kozlowski was also appointed to serve as Chairman of the Audit Committee.

Vitacost.com, Inc. (NASDAQ:VITC - News), a leading online retailer and direct marketer of health and wellness products, announced the appointments of Edwin J. Kozlowski and Stuart Goldfarb to its Board of Directors and the Company’s Audit Committee, effective immediately. Mr. Kozlowski was also appointed to serve as Chairman of the Audit Committee.

Mr. Kozlowski has more than 30 years of financial experience working in the retail and nutritional supplement industries. From 2001 to 2004, Mr. Kozlowski served as Executive Vice President and Chief Operating Officer of Retail Ventures, Inc., a retail holding company with three operating units: DSW, Value City Department Store and Filenes Basement. While at Retail Ventures he served as Senior Vice President, Chief Financial Officer and Chief Operating Officer of the DSW division in 2001. Prior to joining Retail Ventures, Inc., Mr. Kozlowski was Executive Vice President and Chief Financial Officer of General Nutrition Companies, Inc. (‘GNC’) from 1990 to 2000. From 1978 to 1990, Mr. Kozlowski held various financial management positions within GNC. He also has served in senior financial positions at H.K. Porter Company and Arthur Young, LLP.

Mr. Goldfarb has more than 25 years of direct marketing, media and e-commerce experience. He served as the President and CEO of Direct Brands, Inc., the world’s largest direct marketer of music, DVDs, and books from 2001 to 2009. Prior to joining Direct Brands, Inc., Mr. Goldfarb was President and CEO of bol.com, Bertelsmann’s premier online retailer of books and music, doing business in 18 European and Asian countries. Before joining Bertelsmann, he was Vice Chairman of Value Vision International, a cable TV home shopping and e-commerce company and held various executive level positions at NBC, including Executive Vice President, Worldwide Business Development.

“We are pleased to announce the appointment of two new independent directors to the Board and believe each candidate brings a wealth of experience from their respective industries. Ed is an ideal choice to serve as Chairman of the Company’s Audit Committee given his significant financial experience and in-depth knowledge of the nutritional supplement industry,” commented Michael Kumin, Vitacost.com's interim Chairman of the Board. “We are also extremely pleased to announce Stuart’s appointment given his extensive career and expertise in direct marketing and e-commerce related companies.”

About Vitacost.com, Inc.

Vitacost.com, Inc. is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.

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