Vitafoods discussion forum spotlights innovation

Vitafoods discussion forum spotlights innovation

Topics will include the future for botanicals, probiotics, novel foods, maximum levels for vitamins and minerals, and alternative marketing methods for companies in light of the EU Nutrition and Health Claims Regulation.

Industry innovation in light of EU regulatory developments is the focus of next week’s Vitafoods Europe Discussion Forum in Geneva where senior regulatory and marketing experts will discuss the key areas of opportunity and concern.

Taking place on Thursday 24 May from 11:30 - 13:00, the Discussion Forum will see panellists Ewa Hudson, Head of Health and Wellness, Euromonitor International; communications expert Prof Dr Ulrich Nöhle from the Technical University of Braunschweig; Martina Šímová, Vice-chairman of the Czech Association of Special Foods (CASP); and Patrick Coppens, Director of International Food and Health Law and Scientific Affairs at EAS, focusing on regulatory aspects likely to impact on the sector’s innovative capacity in the next five years.

Topics in the spotlight will include the future for botanicals, probiotics, novel foods, maximum levels for vitamins and minerals, and alternative marketing methods for companies in light of the implementation of the EU Nutrition and Health Claims Regulation.

“In Europe the fundamental change we are facing over the next five years will have a huge impact on the industry as balance between innovation and regulation continues to shift,” said EAS Director Guy Valkenborg, who will host the Discussion Forum. “Novel food approval, for example, is an area of deep concern for many in the sector, and with the implementation of the health claims regulation, companies will have to adapt strategies to benefit as much as possible from approved claims. This annual discussion forum is a platform for the sector to get clarification on how to adapt to the key regulatory emerging issues.”

The 90-minute Discussion Forum, which is free for all visitors, delegates and exhibitors, is a once-a-year chance for marketing experts to immerse themselves in the regulatory issues that their companies are facing.

During the event members of the audience will have the opportunity to address questions to the panel.

Previous panellists have included representatives from the European Commission, the European Botanical Forum and the United Nations Conference on Trade and Development (UNCTAD).

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