Vitafoods educational line-up supports 2010 Finished Products Expo

Organisers are offering a power-packed educational line-up for the 8,000 or more attendees that are expected at the 14th annual Vitafoods and Finished Products Expo in Geneva, Switzerland on May 18, 19 and 20.

The Vitafoods Conference kicks off on day one with talks on the market for functional foods, gut health and diabetes. Day-one speakers include Chris Brockman of Leatherhead Food Research from the UK, Prof Robert Rastall of the University of Reading in the UK, and Dr Jay Udani of the UCLA School of Medicine and CEO and Research Director of Medicus Research.

Day-two topics include a look at mental performance, weight management, heart health, personalised nutrition, reproductive health and diet and immunity. Presenters include Dr Jeremy Spencer of the University of Reading and Prof Martin Yeomans of the University of Sussex in the UK.

The show itself, which is supported by the American Herbal Products Association and by natural products associations from Spain (ANIA), France (AFINUR) ,and the Netherlands (NPN), is the largest show in Europe devoted to health food, functional food and drink, dietary supplements, household products, natural and herbal medicine, and pharmaceutical and biotechnology industries.

This year FPE has its own entrance and features the Tasting Bar @FPE, where attendees can sample the latest functional foods and beverages on the market and can also vote on their favourites. Winners will be announced each day. This feature is now in its second year and, based on its reception during its inaugural year, is sure to draw a crowd. FPE also features a New Products Zone full of innovative new entrants to the market.

The show-floor activity will be augmented by show-floor education. One of the key sessions is a panel discussion dealing with the developing and contentious EU health-claims regulations situation. A unique aspect of this session is that the agenda will be set by the attendees; questions submitted beforehand will form the grist for the panel discussion mill. In addition to the open discussion forum, a complete slate of workshops will deal with important aspects of this vital topic. Another valuable feature will be private sessions offered by Brussels-based consultancy firm EAS.

A feature called Supplier Seminar Theatre will help anchor the main Vitafoods exhibit space. This area will be available for suppliers to offer a hands-on experience for their customers by displaying their products in action.

Vitafoods and Finished Products Expo
18-20 May, 2010
Geneva, Switzerland

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