Vitafoods forecasts another strong year

More than 500 exhibitors will welcome 8,000 or more attendees to the 14th annual Vitafoods and Finished Products Exhibition in Geneva, Switzerland on May 18, 19 and 20. Organizers are projecting another year of growth, following strong year-over-year results in 2009.

The event, supported by the American Herbal Products Association and by natural products associations from Spain (ANIA), France (AFINUR) and the Netherlands (NPN), is the largest show in Europe devoted to the health food, functional food and drink, dietary supplements, household products, natural and herbal medicine, pharmaceutical and biotechnology industries.

A key feature in the Vitafoods exhibit hall will be the Supplier Seminar Theatre, where companies can feature their products in action.

New for this year is a separate exhibit space for FPE with its own entrance. The event features the popular the New Products Zone packed with the latest unique and innovative products to hit the market. Another popular feature now in its second year is the Tasting Bar @ FPE, where attendees can sample the latest functional foods and drinks and vote on their favourites, with winners announced each day.

In addition to show floor activity, the event offers an educational slate that includes private sessions by consultancy firm EAS, a discussion forum focusing on EU Health Claims regulation and the renowned Vitafoods Conference. Topics at the conference this year will include on Day 1 (May 18) the market for functional foods, gut health and diabetes. Day 2 topics include a look at mental performance, weight management, heart health, personalised nutrition, reproductive health and diet & immunity.

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