PHOENIX--April 8, 2003--
Upon Verification of Reduction of Cardiovascular Risk
Factors, Essentum N.P. to Be Considered for Large Scale
Distribution to Client Base
Vital Living Inc. (OTCBB: VTLV), the Physician Nutraceutical Company(SM) today announced that it has entered into an agreement with Myhealthlink, Inc. ("MHL"), of Arlington Heights, IL, to utilize Vital Living's Essentum N.P. product in a two month trial for one of MHL's corporate clients. MHL provides comprehensive, proactive health services to over 250 corporate clients to identify and to potentially mitigate employee health risks. MHL's health services are provided to over 250,000 employees collectively.
As part of this agreement, Vital Living and MHL will conduct a trial with one of MHL's clients on Essentum N.P. with 25 to 50 employees to monitor benefits over a 60 day period. Upon the completion of the study, and the demonstration of reduction of risk factors for employees, it is agreed that Vital Living and MHL will work toward implementing a program that will introduce Essentum N.P. to all MHL's clients. Both MHL and their clients will gain financial benefit from this program.
According to Brad Edson, C.E.O. of Vital Living, "This contract represents Vital Living's first major entry into corporate wellness programs, and expands Vital Living's penetration beyond the traditional medical marketplace."
Jim Banks, President of Myhealthlink, Inc., stated, "Heart disease continues to be a major debilitating health risk, and we are very pleased to be able to participate in exploring the health benefits of Vital Living's Essentum N.P. heart supplement. We think it could result in major risk factor reductions for our clients."
About Myhealthlink, Inc.
Myhealthlink, Inc. is a leading national provider of comprehensive, proactive health services designed to help employees and members of the most progressive companies and sponsoring organizations to live healthier, happier and more productive lives. In addition to www.myhealthlink.com, the online resource for healthy living, MHL offers confidential onsite medical screenings, written health risk assessments and health education programs designed to: Provide individuals and corporate clients with large employee bases, with professional health assessments; Detect unknown medical conditions; Identify major health risks; and Coach individuals through the processes of proper health management by providing them with information regarding suggested lifestyle changes, preventative health maintenance and through ongoing follow-up. Additional services offered by MHL include Onsite Medical Screenings, Lifestyle/Education Seminars and Programs, Health Fairs, Flu Shots, and Medical Access Identification Cards.
About Vital Living
Vital Living develops and markets evidence-based nutraceuticals formulated by physicians for distribution through physicians. The Company is developing and testing nutraceuticals in collaboration with leading medical experts based on the best available scientific evidence.
Vital Living's nutraceuticals are designed to be incorporated by physicians into a standard physician/patient program, supported by a specially designed compliance regimen. The Company's initial area of focus is cardiovascular health, the leading health concern in America affecting 60 million consumers. Essentum(TM) is currently being endorsed and prescribed at the Arizona Heart Institute as part of a comprehensive cardiovascular health program as well as other medical facilities and practices. Its cardiovascular health supplement products are also prescribed for patients in Canyon Ranch Health Resort's leading Wellness and Prevention programs in Tucson, AZ.
Except for any historical information, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements involve risks and uncertainties, including activities, events or developments that the company expects, believes or anticipates will or may occur in the future. A number of factors could cause actual results to differ from those indicated in the forward-looking statements, including the company's ability to continue to successfully market and provide its products and services and maintain their effectiveness, the continuation of the arrangements with the company's product development partners, the ability of the company to meet its financial projections, and general economic conditions. Such statements are subject to a number of assumptions, risks and uncertainties. Readers are cautioned that such statements are not guarantees of future performance and that actual results or developments may differ materially from those set forth in the forward-looking statements. The company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information or otherwise.