Vitamin Relief USA, an Award-Winning National Charity, Expands Into New Name: ‘Nourish America™’

Non-Profit Adds Healthy Beverages and Foods to Free Supplement Programs

(Ojai, CA) - Vitamin Relief USA, a 501 (c) 3 organization that provides daily multivitamins to more than 26,000 needy children and their families across the United States, is pleased to announce the launch of Nourish America™, a new umbrella organization to expand Vitamin Relief USA’s humanitarian services. Nourish America™ will officially debut at this year’s Natural Products Expo East ( ) , scheduled for September 26-29 in Baltimore, MD, and at the Council for Responsible Nutrition’s ( Annual Symposium on Dietary Supplements, October 3-6 in Scottsdale, AZ.

According to the organization’s leadership team, Nourish America™ will broaden the existing supplement programs of Vitamin Relief USA to include natural, functional and organic foods, beverage products and a variety of health education services. These educational programs will engage expert nutritionists and leaders in the health and wellness sectors to work directly within communities by providing informational resources, training toolkits, and nutrition education.

“Nourish America™ extends our reach and increases our ability to ensure that America’s children, families, seniors and those at risk for malnutrition receive the daily essential nutrition they need — along with the education that helps empower them to care for themselves,” said Michael Morton, Ph.D., Executive Director of Nourish America™. “This is an exciting time in our history, and we are thrilled by the expanding support we are receiving from new and old partners and suppliers. Together, we will continue to improve lives, everyday, across America.”

During the past several decades, scientists have put substantial effort into developing and revising the Recommended Dietary Allowances, providing clear guidelines for maintaining health and wellbeing through proper nutrition. Yet, national nutritional surveys consistently reveal that a large percentage of the American population falls short of recommended intakes of numerous vitamins and minerals. In particular, studies by the U.S. Department of Agriculture
indicate that diets of most children need substantial improvement to meet the dietary recommendations. In particular,poor, needy and homeless children are not getting all the essential nutrients they need for optimal development. As a result, they are at increased risk of impaired brain function, low immunity, stunted growth, behavioral disorders —and they are denied the opportunity to reach their fullest potential.

“It is now widely accepted that dietary supplementation and nutrient-dense foods offer a great number of important benefits, particularly to low-income families and individuals in the U.S. Participants receiving free daily supplements and other nutritional products through our programs have reported increased energy and physical wellbeing; improved immunity to seasonal illnesses; decreased incidence of depression and aggression; and better cognitive performance,resulting in greater success at school and at work,” Dr. Morton commented.

“The need for Nourish America™ has never been more acute than it is right now,” stated Connie Whitaker, the organization’s President. “With one in five American children nutritionally at risk, it is critical that we take the steps necessary to ensure that all our children grow up well nourished and healthy. Improving the nutritional status in lowincome children will create healthier and less dependent adults, reducing pressures on schools, correctional facilities, social welfare agencies and our health care system. This is a critical time for us to join together to support the health, wellbeing and future of our children, families and communities.”

The management team, support staff and volunteers behind Nourish America™ credit their success to the collaborative effort they foster between concerned citizens, businesses nationwide, natural product manufacturers, government agencies and various funding organizations. Distribution of millions of daily vitamins is accomplished every year at more than 300 organizations and agencies in 33 states that serve at-risk children, including public school districts, Head Start programs,churches, medical clinics, homeless shelters, hospital outreach programs, public health departments and countless other community-based and faith-based organizations.

“It is through this donation of valuable staff time at our distribution sites, in addition to the generosity of our sponsors and supporters such as Tishcon Corp, Natural Alternatives International, Healthy Directions, Wyeth Consumer Healthcare, SoLo GI Nutrition and NOW Foods that we are able to provide daily nutritional support for thousands of our nation’s most vulnerable,” said Dr. Morton.

The success of the organization’s programs and the tangible results produced are evident in programs throughout America. For example, in the counties of Sunflower and Bolivar, MS, more than 6 million children’s chewables were distributed in the past year to schools there. Follow-up with parents whose children received Vitamin Relief USA’s vitamins for six months showed dramatic results. Among the findings: 80 percent of surveyed parents reported an increase in their children’s energy while 78 percent noted better appetite. Over 50 percent said their children demonstrated improvements in physical activity, sleep and well-being. And more than 40 percent reported higher self-esteem, a more positive attitude, and better grades and social behavior.

Vera Sublet of Ruleville, the mother of an energetic first grader, says she has seen a remarkable transformation, not only in her child, but in their home life as well. “My son Ricardo had shown signs of hyperactivity and difficulty focusing on school,” she said. “After taking the vitamin tablets, his behavior has changed tremendously, and he is now well behaved and focused. His self-esteem is really high, particularly since he became an honor student. Our life together now is so much less stressful and happier.”

About Nourish America™
Nourish America™ is the expanded non-profit organization of Vitamin Relief USA. Vitamin Relief USA, under the umbrella of Nourish America™, has received the highest rating two years in a row from Charity Navigator, the nation’s leading charity watchdog organization, ranking Vitamin Relief USA in the top 14% of 5,000 of America’s best-known charities. Independent audits show that 93% of donated funds go directly to Vitamin Relief USA programs. Nourish America™ is a dba of Vitamin Relief USA, a tax-exempt, non-profit organization committed to improving the health status of children, seniors and adults at risk for malnutrition through vitamin supplementation, health education, and donations of nutritional foods. To support Nourish America™ - Vitamin Relief USA, or for further information, please call 866-487-1484 or visit the website at Below please find a media backgrounder detailing specific information about Nourish America™.

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