The Vitamin Shoppe Introduces New 'Physician Endorsed' Line of Supplements

NORTH BERGEN, N.J., Sep 21, 2004 -- The Vitamin Shoppe(R), one of the largest specialty retailers and direct marketers of name brand vitamins, nutritional supplements, herbs, homeopathic remedies, sports nutrition and other health-related products, announced the introduction of a brand new line of targeted health supplements under their Vitamin Shoppe brand private label.

The new "Physician Endorsed" line has been specifically developed to provide essential nutritional support to consumers focused on key health issues including memory, sleep, cholesterol, and digestion. Dr. Stephen Holt, the Vitamin Shoppe's special scientific advisor, helped develop the new products.

An award winning researcher and teacher, Dr. Holt has been a full professor of medicine for almost two decades and an adjunct professor of bioengineering for eight years. A frequent lecturer at scientific meetings and healthcare facilities around the globe, he has authored several peer-reviewed papers in medicine and best selling health-related books. Dr. Holt is a board certified gastroenterologist and internist, with higher training in nutrition, clinical pharmacology and medicine of addictions.

"Our new Physician Endorsed supplements offer our health-savvy consumers a way to target the concerns most important to them," said Tom Tolworthy, Vitamin Shoppe's Chief Executive Officer. "Our shoppers are not only benefiting from the exceptional formulas developed by Dr. Holt, they are also getting more for their supplement dollar by purchasing a Vitamin Shoppe branded product," he added.

Ultimate CholesAid, Veg-Zymes, Sleep Naturally, and Ultimate MemoryAid are the first in a series of innovative Physician Endorsed nutritional solutions available exclusively at The Vitamin Shoppe. The Physician Endorsed line is anticipated to expand by year's end with the addition of several new supplement breakthroughs.

The Vitamin Shoppe was established in 1977 as a single retail store in Manhattan, New York. Now headquartered in North Bergen, New Jersey, the company offers price and quality conscious health consumers more than 25,000 items from over 400 nationally recognized brands, as well as The Vitamin Shoppe brand. There are now more than 200 Vitamin Shoppe store locations from coast to coast, a monthly catalog operation, and a popular website ( visited by thousands of customers daily.

The Vitamin Shoppe

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