Vitamin Shoppe to Release Financial Results April 21

Vitamin Shoppe, Inc. today announced that the Company will release its fiscal first quarter 2010 results before market open on Wednesday, April 21, 2010, to be followed by a conference call at 10:00 am Eastern Time.

The call can be accessed live over the phone by dialing 1- 888-680-0892, or for international callers, 1- 617-213-4858, passcode number 91555200. A replay will be available one hour after the call and can be accessed by dialing 1- 888-286-8010 or for international callers, 1- 617-801-6888. The passcode for the replay is 52725246. The replay will be available until April 28, 2010.

Participants may pre-register for the call at: https://www.theconferencingservice.com/prereg/key.process?key=PE68CNRRD. Pre-registrants will be issued a PIN number to use when dialing into the live call which will provide quick access to the conference by bypassing the operator upon connection.

Interested investors and other parties may also listen to a simultaneous webcast of the conference call by logging onto the Investor Relations section of the Company's website at www.vitaminshoppe.com. The on-line replay will be available immediately following the call.

About Vitamin Shoppe, Inc. (VSI)
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 400 company-owned retail stores, national mail order catalogs, and websites, www.VitaminShoppe.com and www.EcoShoppe.com and has a social community site at www.VSconnect.com

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