The Vitamin Shoppe Vountarily Removes Especially for Women Multivitamin; Stands Behind Quality and Safety Of Its Products

NORTH BERGEN, NJ – [January 23, 2007] – The Vitamin Shoppe®, one of the nation’s largest and most trusted retailers of vitamins and nutritional supplements, today confirmed that last Friday it voluntarily removed its “Especially for Women” multivitamin product from store shelves and its internet sales site due to allegations that there are trace quantities of lead in excess of California labeling requirements in the product.

“The health, safety and peace of mind of our customers are The Vitamin Shoppe’s top priorities. All Vitamin Shoppe products are manufactured in compliance with the Food and Drug Administration’s Good Manufacturing Practices for food and highest industry standards” said Tom Tolworthy, company CEO. “In order to assure that we have all of the information needed, we have asked our contract manufacturer and an independent scientific lab to conduct separate tests. Our efforts to more fully investigate these allegations have been hampered by the unwillingness of the company making the allegations to share its complete results and testing methodology with us. Using a scientifically valid testing methodology is absolutely necessary to achieve reliable results.”

The Vitamin Shoppe’s own exacting standards involve testing every shipment of raw materials before the manufacturing process even begins, strict checks and record keeping during each step of the manufacturing process, and testing of every finished product before it is released for sale. Responsible companies, such as The Vitamin Shoppe, constantly test for material identity and microbiological contamination -- and to confirm safe levels of heavy metals such as lead.
Despite these safeguards, Vitamin Shoppe has chosen to exercise the utmost caution on behalf of its customers by voluntarily and temporarily removing “Especially for Women” multivitamins from its store shelves, catalog and internet site, and is offering full refunds to any concerned customers. Vitamin Shoppe customers who have questions are asked to call the company’s toll free hotline: 1-866-293-3365.

Founded in 1977, The Vitamin Shoppe, one of the nation’s largest vitamin and nutritional supplement chains, operates over 300 stores from coast-to-coast, and also distributes its products on its internet site and by catalog.

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Steven Fink
[email protected]

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