Vitiva, Slovenia, launches VitaLutS, a high-purity lutein ester extracted from marigold flowers. VitaLutS is a highly stable, natural, non-GMO, free-flowing powder enhanced with zeaxanthin and cryptoxanthin esters. Vitiva will market the new product to the American and European dietary supplement manufacturing markets.
Many dietary supplement manufacturers face difficult obstacles encapsulating lutein into smaller tablets and capsules. The concentrated purity of VitaLutS allows manufacturers to create reduced tablet and capsule sizes compared to industry-standard products.
“Our lutein ester is available in a wide range of purities up to 60 percent; it has much higher purity than other marigold extracts currently in the market, and allows formulators to use smaller amounts of the ingredient to reach the required dosages for tablets and capsules,” explains Ohad Cohen, CEO of Vitiva. “Consumers will be much more attracted to taking one small pill of high-concetration lutein instead of consuming several, larger tablets per day. Multivitamin producers are also able to use more of the active ingredient in their formulations.”
VitaLutS offers another significant competetive advantage for formulators: This free-flowing powder allows easier handling in the encapsulation process. VitaLutS is designed for tablets, capsules and soft gel applications.
Lutein, a nutrient found in various foods, including green leafy vegetables and egg yolk, is a carotenoid known to reduce the risk of age-related macular degeneration (ARMD). ARMD affects the central part of the retina (the macula) which controls detailed vision. ARMD affects more than 30 million people worldwide and is the leading cause of blindness in people over 50.
Vitiva is a dynamic, fast-growing nutraceuticals company offering advanced, application-specific formulations of natural extracts with antioxidative properties, such as AquaRox®, VivOX® and SyneROX. In addition, a full range of reduced-odor rosemary extracts, INOLENS®, is available in a wide range of concentrations. These pure extracts are soluble in oil or water and are available in powder and liquid forms.