Vitiva has opened a subsidiary office in the UK in response to the growing demand of the UK market for its natural rosemary extract application specific formulations for food and beverage preservation. Vitiva named Steve Sutton-Wild as the UK Regional Sales Manager and he will be leading Vitiva's operation in the UK. Mr. Sutton-Wild brings to Vitiva a wealth of experience in sales management from major British food and beverage companies.
The UK market is becoming increasingly aware of the importance of natural ingredients with antioxidative properties. The British consumers are more concerned about their health than ever before and prefer buying natural products or products with a clean label. Traditional synthetic antioxidants in turn become non-desirable as an antioxidative solution.
“I'm very enthusiastic to see the UK market follow the success that natural preservatives based on rosemary extract meet in Europe and the USA,” says Steve Sutton-Wild, Regional Sales Manager of Vitiva. “The new office will provide local service, superior technical support and after sales support to an extensive customer base.”
“Steve is known for innovation and for building strong relations with customers. He has a great technical background that can help him to provide technical support and conduct major projects with our customers,” says Ohad Cohen, CEO of Vitiva. “He is a talented and dedicated person who will take the UK office to the next level in providing innovative natural preservative solutions for the marketplace. We plan to penetrate new food categories with innovative solutions for food and beverage fortification.”
The new sales office will market Vitiva’s extensive portfolio of application -specific rosemary extract-based solutions with emphasis on the highly deodorized INOLENS® & SyneROX® products, which are specially formulated for sensitive applications like fats, oils and pet food. Furthermore, it will offer a wide range of VivOX® product solutions for various meat applications, and the newly introduced, specially formulated AquaROX® products for various beverage applications. Besides the food industry, the new sales office will serve customers within the pet food, cosmetic and nutraceuticals industries.
Vitiva is a dynamic, fast-growing nutraceuticals company specializing in developing advanced, application-specific formulations based on natural extracts for protecting various food and cosmetic products against rancidity and oxidative degradation. Its extensive product line includes: AquaRox®, VivOX® and SyneROX®. In addition, a full range of reduced-odour rosemary extracts, INOLENS®, is available in a wide range of concentrations. These pure extracts are soluble in oil or water and available in powder and liquid forms.
Regional Sales Manager UK
Mobile: +44 (0) 7932 346 416
Office Phone / Fax +44 (0) 1480 354698
E-mail: [email protected]