Vote for the 2011 NutrAward: Innovation in the health, nutrition industry

Vote for the 2011 NutrAward: Innovation in the health, nutrition industry

Voting is now open for the 2011 NutrAward at www.nutraward.com. The 2011 NutrAward presented for best new functional ingredient and best new finished product will be awarded by the industry to the industry on Thursday, March 10 at Nutracon.

BOULDER, Colo. (February 23, 2011) – Voting is now open for the 2011 NutrAward at www.nutraward.com. The 2011 NutrAward presented for best new functional ingredient and best new finished product will be awarded by the industry to the industry on Thursday, March 10 at Nutracon (www.nutraconference.com) to be held March 9-10, 2011 in Anaheim, California. The award presentation also provides great opportunity to network with industry colleagues, and is open to all SupplyExpo and Nutracon attendees, plus cocktails are complimentary.

The NutrAward winner is selected based on a weighted vote by the selection committee, as well as by a vote of Nutracon and SupplyExpo attendees. Voting is based on how well the ingredient or product meets the defined criteria, which includes:

For Functional Ingredient category:

  • Scientific Merit
  • Efficacy
  • Market Potential
  • Safety
  • Innovation
  • Ability to Increase Market Credibility

For Finished Product Category:

  • Viable Product
  • Emerging Category
  • Creative Product Concept
  • Distinct Health Application
  • Unique Packaging
  • Matchless Marketing

This year’s finalists include:

For Functional Ingredient category:

  • Meriva®,  a breakthrough curcumin ingredient, Indena
  • New Harvest™, EPA Omega-3 Ingredient, DuPont Applied Biosciences
  • Fruitflow ®, a natural, water-soluble tomato-based concentrate contributing to healthy blood flow, DSM Nutritional Products Inc.
  • InSea2™,Starch & Sugar Blocker, innoVactiv inc.

For Finished Product Category:

  • Crunchfuls®,a new category of 100 calorie/serving vegetable-based breakfast cereals, Pul Foods Inc of Mountain View, California
  • Probio’Stick®,a probiotic blend of two well-documented Institut Rosell strains: LactobacillusRosell-52and Bifidobacterium Rosell-175, Intstitut Rossell Lallemand
  • Good CacaoTMSuperfood Chocolate, Ganeden

For more information on Nutracon and the NutrAward and to vote, visit www.nutraconference.com. Registered Nutracon and SupplyExpo attendees are encouraged to vote for this year’s winner. You must be a registered Nutracon or SupplyExpo attendee to vote.  Register today at www.supplyexpo.com/register or www.nutraconference.com/register.

2010 NutrAward Winners

The 2010 Best New Ingredient NutrAward was awarded to Cereboost™, an American ginseng extract (patent pending) by Naturex.

The 2010 Best New Finished Product was awarded to Quality of Life Labs for VitaPQQ, pyrroloquinoline quinine.

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Nutracon is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market intelligence.  Attendees gain an understanding of the impact of “next generation” ingredients, emerging markets, consumer trend data and regulatory constraints. Nutracon is co-located with SupplyExpo and Natural Products Expo West.

New Hope’s Supply Network provides integrated media solutions connecting ingredient suppliers, manufacturers and service providers in the global nutrition industry.

New Hope Natural Media (www.newhope.com) is the leading media resource and information provider for the natural, organic, and healthy products industry, with print, in-person/event, and e-business products and services. Penton Media (www.penton.com) is the largest, independent business-to-business media company in the U.S., serving more than 6 million business professionals every month.

Contact:

Penny Andino, New Hope Natural Media
(303) 998-9369; [email protected]

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