Wakasa Seikatsu, Japanese No.1 billberry supplement manufacturer and marketer based in Kyoto, Japan has been actively supporting not only the people but also the society in the disaster area in Tohoku, Japan. After one of the biggest earthquake and tsunami in the nation’s history hit the area, more and more problems are occurring. One big problem is sudden unemployment caused by the destruction of workplace. Wakasa has announced on April 9th that the company is planning to hire 100 employees aged between 18 to 25 from the disaster areas and started recruitment through a job assistance center. The employees will also be supported financially such as travel cost for job interviews and housing allowance after employment.
Another problem is the lack of aid such as food supplies and daily goods and nutritional imbalance among evacuees. Wakasa has already donated 300 million yen (3.6 million dollars) as relief money and for the support of volunteers’ activities. Also 100,000 units of their vitamin and calcium dietary supplement products (equiv. 160 million yen) were delivered to make up for the lack of nutrients in the foods. Although there is less shortage of food supplies recently, the nutritional status of evacuees is getting worse due to the prolonged evacuation life. Most of food aids are meals high in carbohydrates such as rice-balls or bread, and are lacking vitamins or protein. There are more evacuees complaining having oral ulcers because of lack of vitamins. Nutritional imbalance leads to physical deconditioning.
These relief support activities, which are not only financial support but also social contributions are are not their first ones. Mr. Kenichi Kakutani, the founder and the President of Wakasa Seikatsu has experienced the Great Hanshin Earthquake happened in Kobe prefecture in 1995. From his experience, the company has supported the number of earthquake disaster relieves in the past.