Walgreens launches BORBA cosmeceuticals skin care collection

The new 'Inside Out Beauty Solutions' collection by BORBA is now available exclusively at select Walgreens stores nationwide and on Walgreens.com.

The new 'Inside Out Beauty Solutions' collection by BORBA is now available exclusively at select Walgreens (WAG 41.07, -0.22, -0.53%) (WAG 41.07, -0.22, -0.53%) stores nationwide and on Walgreens.com. The new line of skin care "cosmeceuticals," supplements and ingestible products are aimed at enhancing skin's youthful appearance through innovative solutions including topical cleansers and moisturizers, vitamin-enhanced water and dietary supplements like fruit or vitamin chews.

The collection was developed by celebrity esthetician Scott Vincent-Borba, pioneer of the "superfruit skin care movement." Superfruits are a class of foods known for their very high nutrient or antioxidant content. Among them are the acai berry, blueberry, pomegranate, cranberry and grape seed. Borba's skin care and ingestible formulations include a number of superfruits to help defend cells against the free radical damage that can lead to premature aging, illness or even disease.

The new collection consists of 27 products:

Nine clinically-tested skin care products including Age Defying 4-in-1 Cleansing Treatment, Age Defying Wrinkle Smoothing Serum and PMS Skin Rescue 7-Day Treatment System ranging from $9.99 to $24.99. A 5-piece Age Defying Starter Kit available for $24.99 offers customers an easy, affordable way to try BORBA skin care. Nine dietary supplements including Firm & Fit Calcium Chews, Healthy Glow Immunity Drink Mix and Mighty Energy Gummi Mice ranging from $14.99 to $19.99. Four vitamin-enhanced Skin Balance Water formulas and four corresponding Skin Balance Crystalline drink mixes ranging from $1.99 to $6.99.

"Our customers see us as a valued destination for health and wellness needs, from the trusted standby beauty staples to the latest innovations," said Walgreens divisional vice president and general merchandise manager for beauty Shannon Petree. "BORBA has created a buzz in the beauty world and among celebrities. Now, we're excited to bring these items to the masses so everyday women can achieve total beauty in a healthy, unique and affordable way."

"I'm thrilled to be bringing my latest line of skin care, beauty beverages and beautyceuticals to Walgreens," said Scott-Vincent Borba. "We share the same passion for delivering the most innovative solutions to everyday women. Walgreens stores across the country will now allow the BORBA brand to reach even more people than ever before."

Borba will make a series of personal appearances at Walgreens stores where he will conduct one-on-one skin evaluations and offer product samples. In-store appearances kick-off in New York City on Jan. 30 and will run throughout the year in various markets across the country. For more information about BORBA products at Walgreens, visit Walgreens.com/BORBA.

About Walgreens

Walgreens (www.walgreens.com) is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion. The company operates 7,655 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with pharmacy benefit solutions and respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health centers and in-store convenient care clinics, with more than 700 locations throughout the country.

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