Walker’s Warehouse and Novodieta Sign North American Distribution Agreement

TEQUESTA, FL, October 24, 2002 The Walker’s Warehouse of Tequesta, Florida and Novodieta S.L. of Castellon Spain recently announced the signing of a North American distribution agreement. The Walker’s Warehouse, through its catalog and Internet based distribution, will be the primary distributor for the complete line of All Natural, Sports Nutrition and Wellness Supplements manufactured by Novodieta.

According to Novodieta’s CEO, Mr. Jean Nordstrom, “This agreement will spearhead the distribution of Novodieta’s product lines into the U.S. market. We realized that the U.S. market was already heavily populated with many lines of supplements. But we also have found that there definitely is room in the US for high quality products that really live up to their claims.” Mr. Nordstrom added, “Our primary goal was to find a strategic partner that could project the true quality of our products and we are certain that Walker’s Warehouse is just that partner.”

Mr. Tom Hickey, CEO of Walker’s Warehouse says, “We are constantly on the lookout for high quality products that can enhance the health benefits of exercise. Novodieta offers a full complement of products designed to prepare you for a workout and to replace the vitamins and minerals used up during exercise. In addition, through their strong ties with the Spanish Federation of Sports Medicine, Novodieta commits to only use ingredients that are approved by the Federation and the International Olympic Committee. This stringent commitment to never utilize IOC banned substances is one reason for the popularity of the Novodieta line with the competitive elite. Novodieta is the first company we have found who’s entire product line truly delivers on its claims.” Mr. Hickey went on to say that, “Our goal is to provide our clients with the tools and support for living a Healthy Lifestyle. The Novodieta product lines are prime examples of how Natural Products combined with regular exercise, can improve a person’s well being.”

“This is the beginning of a long term relationship between our companies,” says Jean Nordstrom. “Quality ingredients and unmatched production standards have been a key to our success in Europe and we value it as an asset as we enter the US marketplace. The Walker’s Warehouse has enjoyed great success in providing their clients with effective products and knowledgeable support to assist them in their efforts to stay fit. Novodieta is very pleased to now be a part of their offering.”

ABOUT THE WALKER’S WAREHOUSE
Based in Tequesta, FL, the Walker’s Warehouse is the Nation’s largest catalog and Web retailer to specialize in health, fitness and lifestyle products for people who “walk” as exercise. The Walker’s Warehouse, along with their editorial partner, Rodale, Inc., reaches over 30 million people each month. The flagship product of The Walker's Warehouse is the PowerBelt® Walking System. www.walkerswarehouse.com

ABOUT NOVODIETA
With its’ roots as an R&D oriented company; Novodieta is a leader in the formulation of high quality products with scientific support. Novodieta has its own laboratory in order to support R&D and also runs its own sports clinic. It is then able to execute careful quality control of raw materials as well as quality supervision of the manufacture of the products.
Novodieta produces 3 product lines, all adhering to their strict quality and efficacy standards. The three principal brand names are: SPORTONIC for sports, BODYNAMIC for fitness and EQUILIBRE for well being.
Novodieta has established itself as a leader in Europe by presenting a multi-sports line of products that can target the mainstream consumer as well as the competitive athlete. This unique ability to provide all natural supplements to the mainstream exercise enthusiast is a core characteristic of their success. www.novodieta.com

CONTACT:

Gary Yarusso, Public Relations, The Walker’s Warehouse
+1 561-745-0773 X145 [email protected]

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