Pure Branding, a consultancy dedicated to building natural brands, presents a free webinar, “Earning Consumer Trust (and a Lot of PR) with Traceability,” on Thursday, July 28 at 1:00pm EST.
A traceability program allows consumers and retailers to trace their products from seed to shelf, farm to table, raw material to finished good. When applied successfully, traceability goes beyond attribute claims like “natural,” “organic” or “sustainable” and ties together a compelling brand story. Traceability can help earn the trust of your core audience, and set your brand apart by changing the conversation within your category. This free webinar, presented by Josh Lynn, Brand Activist at Pure Branding, will reveal how traceability can put a brand in control of the dialog and help lift it to the next level of market leadership.
Attendees will learn:
· What's involved in launching a traceability program
· Is it worth the investment?
· What makes sense for your company and your category
· How to leverage traceability for PR and buzz
Plus: Guest speaker, Gaia Herbs VP of Marketing Ann Buchman, will share learning from the launch of their highly successful traceability program.
To register for the free webinar Thursday July 28 at 1:00pm EST, go to: www.purebranding.com/webinar2
About Pure Branding, Inc.: Pure Branding is a leading consultancy dedicated to building natural brands. Global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels and Dr. Hauschka Skin Care. For more information, call 413-548-9900 or visit www.purebranding.com.