An estimated 75 million people in America diet to lose weight. The weight-loss market has topped $60 billion according to a Marketdata Enterprises 2011 report. So why are over two-thirds of U.S. adults overweight or obese? One reason may be the abundance of food choices available to consumers and the difficulty many encounter when trying to resist temptation and fight cravings. On average, people make 200 food choices in a day (even when they report making only 15 choices per day), say researchers at Cornell University.
"So many food decisions are made on mindless autopilot," Brian Wansink, the John S. Dyson Professor of Marketing and of Applied Economics at Cornell, said in a prepared statement. Researchers have tested the hypothesis that making choices impairs subsequent self-control and found that the act of making decisions can wear down resistance to temptation. In other words, the more choices you make throughout a busy day, the more likely you’ll be to snack on potato chips or ice cream in the evening if you feel hungry. The mental resources that govern self-regulation have been depleted.
Michele McRae, a certified nutritionist and Rainbow Light’s senior director of product development, explains, “Supplements that increase feelings of fullness (satiety) may help people stick to their diets. There is compelling clinical research indicating that Slendesta®, a proprietary extract of US-grown, non-GMO russet potatoes, increases satiety to help stave off food cravings through the day.”
Rainbow Light’s new ThinBerry Satiety™ safely and effectively suppresses the appetite to help people feel full longer. ThinBerry Satiety delivers the researched potency of Slendesta®, plus the researched level of green coffee bean extract to support healthy blood sugar levels and weight loss. Simply take one capsule before lunch and dinner.
McRae adds, “It’s also important to drink plenty of water and consume adequate amounts of fiber to support healthy, lasting weight loss regardless of the diet one chooses. Studies indicate that people who choose a diet plan and stick to it are the most successful at maintaining a healthy weight.”
For more information on Rainbow Light’s ThinBerry Satiety and other Herbal Prescriptives products visit: www.rainbowlight.com.