Point Reyes Station—Marin Agricultural Land Trust (MALT) will be the recipient of the Whole Foods Markets Community Support Day on Wednesday, June 25, at 18 stores in the Northern California region. Five percent of all sales will go directly to MALT for its work of preserving farmland in Marin County.
"Whole Foods Market is committed to giving back to the communities in which we live and work," said Regional Marketing Coordinator Jolyn Warford. "MALT has been a local leader in the movement to preserve farmland and a model for preservation throughout the United States."
Proceeds will go to MALT's Land Fund in memory of Ellen Straus. Straus, who co-founded MALT and was matriarch of the Straus Family Creamery, died late last year.
The Community Support Day is expected to raise more than $50,000 for MALT. Public and organic industry leaders have rallied to honor Straus, with total contributions in her memory expected to surpass $220,000 by the end of the month.
"Ellen's spirit and vision live on both in our continuing efforts to preserve the land that produces food in our community and in the organic dairy products made by her family," said MALT Executive Director Robert Berner.
On the same day, Straus Family Creamery will launch its new organic ice cream with free tastings at all regional Whole Foods Markets. Straus ice cream is the West's only certified organic ice cream. It is produced in small batches on their family farm on the hills above Tomales Bay.
Marin Agricultural Land Trust is a member-supported nonprofit organization founded in 1980 to preserve Marin County farmlands. Its agricultural conservation easement program has preserved 32,000 acres on 49 family farms and ranches, permanently protecting them from non-agricultural development.
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