WHITESTONE, N.Y., March 22, 2005 /PRNewswire via COMTEX/ -- Building on its tradition of purity and trust for over 100 years, the White Rock Beverage Company today announced the launch of its most innovative beverage yet, White Rock Organics. Certified USDA Organic by Quality Assurance International (Q.A.I.) and with Orthodox Union Approval, this refreshing beverage is brewed using natural fruit extracts and organic pure cane sugar.
"We are very excited about White Rock Organics which was specifically formulated for our customers who seek all natural, organic foods and beverages," said Larry Bodkin, president, White Rock Beverage Company. "White Rock has a long, proud history of offering wholesome, light and refreshing beverages and our Organics line is a natural addition for us."
Naturally caffeine-free, Organics is a lightly carbonated beverage that is available in three unique, thirst-quenching flavors: Passion Orange, Raspberry Creme and Red Peach. Each 12-ounce bottle has 120 calories and is brewed using triple filtered water, natural flavors and organic pure cane sugar. No high-fructose corn syrup, artificial colors or preservatives are used.
White Rock Organics is available in single serve 12-ounce bottles that are sold in 4-packs and 24 bottle cases. It is sold nationwide in natural foods stores at a suggested retail price of $4.99 per 4-pack. The White Rock Organics launch is supported by an in store point of sale campaign highlighting the theme "Purity Awaits You."
The White Rock Beverage Company is one of American's oldest beverage companies. It was founded in 1871 when a pharmacist named H.M. Colver purchased the White Rock Natural spring in Waukesha, Wisconsin, which was believed to have medicinal powers. More than 125 years later, White Rock is a nationally recognized brand name with a variety of packages, flavors and sizes to quench every thirst. White Rock also bottles White Rock mixers, flavors and seltzers, Sioux City sodas and Olde Brooklyn sodas. For more information visit http://www.whiterockbeverages.com.