White Wave Foods testing markets for new fine-filtered milk

White Wave Foods testing markets for new fine-filtered milk

White Wave Foods is testing a new line of fine-filtered milk in the Lancaster and Columbus markets.

 

White Wave Foods is testing a new line of fine-filtered milk in the Lancaster and Columbus markets.

Simply Pure, is available in local Kroger, Walmart, Meijer and Giant Eagle stores and has been on the shelves for about three weeks.

"There's big difference between regular milk and fine-filtered milk," director of innovation Linda Zink said. "Fine-filtered milk tastes better because all of the impurities found in regular milk are removed through the filtering process."

White Wave also produces Horizon organic milk, which also is available in local supermarkets. Simply Pure is not considered organic, but it comes from cows raised without artificial growth hormones.

 

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