Whole Living Reports 2004 Year End Results

PROVO, Utah, Apr 05, 2005 (BUSINESS WIRE) -- Whole Living, Inc. (WLIV) today announced audited year-end results for fiscal year 2004 ending on December 31st.

As reported in Whole Living's recently filed 10-K, revenues for 2004 were $6,758,535 with a net loss of ($0.06) per share. Total liabilities were reduced from $2,337,040 to $1,547,245.

In 2004 Whole Living launched its new business model with the introduction of several new programs and products that include new cereals, Meal Makers, and Pulse that contains 100% of the 23 recommended daily allowance of vitamins. The company also implemented 7 new packages in which customers can pre-pay in advance of their monthly orders for better pricing and convenience.

Also introduced in 2004 were the new essential oil World of Wellness program, and the opening of a new fulfillment center in Brisbane, Australia that will reduce costs and shipping time to Australia and New Zealand. Management anticipates that this facility will increase margins due to the reduction of import, export, shipping, and delivery costs.

During 2005 the company will increase marketing efforts focusing on the new "90 Days to Freedom" program which gives customers a first hand experience of primary whole-food nutrition, as well as, a new two-hour nutritional seminar format.

"Whole Living faced great diversity in 2004; as a result of legal action, we were forced to protect our company, distributors, and shareholders," stated CEO of Whole Living Doug Burdick. "Yet through these challenges, Whole Living persevered and dramatically grew our product offerings, streamlined manufacturing, reduced overhead, and rejuvenated mass marketing efforts, which are already resulting in greater customer enrollment and retention. Through greater efficiencies and increased alternatives and enhanced programs for our customers, we have finalized the model to grow our revenues and sustain profitability."

Whole Living, Inc. develops, manufactures, and distributes all natural products to five countries and all fifty states. Pulse, their core product line, is a blend of all natural ingredients that fight health problems and diseases associated with poor diets.

Forward Looking Statements

This press release contains certain forward-looking statements. Investors are cautioned that certain statements in this release are "forward looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

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