Wholesome Sweeteners, the country’s leading brand of natural, organic and Fairtrade certified sweeteners, has launched the world’s first Fairtrade Certified Organic Agave Syrup. Fairtrade certification ensures that farmers receive a fair price for their products and that strict environmental, labor and developmental standards are met.
Wholesome Sweeteners Fairtrade Organic Agave, available in raw and light varieties, has a distinctly delicious flavor that enhances foods’ own natural sweetness. The new Fairtrade Organic Agave is low-glycemic and can be used as a one-for-one replacement for conventional sugar, making it a great addition to any diet, including vegan and gluten-free. Fairtrade Organic Agave is perfect for mixing into oatmeal, sweetening beverages and pouring over pancakes and waffles, as well as for traditional baking needs.
Wholesome Sweeteners Fairtrade Organic Agave Syrup is made by extracting the nectar from the Blue Agave plant, which is cultivated by small farmer cooperatives in the Tepic countryside of Mexico. The cooperative employs sustainable farming practices and prohibits the use of harmful agrochemicals and genetically-modified organisms in the production of crops.
The new Fairtrade Organic Agave joins other Wholesome Sweeteners Fairtrade Certified products including Fairtrade Organic Honey and Fairtrade Organic Sugar. Since pioneering the Fairtrade sweeteners movement in 2005, Wholesome Sweeteners has paid more than $7.5 million in social premiums to Fairtrade partners to build schools, water wells and provide other vital necessities to farmers and their families.
“We have seen such a positive impact on our Fairtrade cooperative communities in Malawi, Paraguay, Costa Rica, and Brazil that we wanted to give the agaveros of Mexico the same opportunity to build thriving communities,” said Wholesome Sweeteners Cofounder and Vice President of Marketing Pauline McKee. “It was important to us that small farming cooperatives growing agave had an alternative to selling their crop below market value.”
Wholesome Sweeteners Fairtrade Organic Agave Syrup will be available in 11.75 oz., 23.5oz., and 44 oz. retail sizes, in both light and raw varieties. The NEW Fairtrade Certified Organic Agave Syrups will arrive in stores October 2012.
In addition to the new Fairtrade Organic Agave, Wholesome Sweeteners has recently added several other new products to their extensive line of better-for-you alternative sweeteners:
Wholesome Sweeteners Organic Coconut Palm Sugar –Perfect for cooking, baking, making sauces or sweetening up beverages, the coconut palm sugar’s full-bodied flavor works well in both sweet and savory dishes and is a one-for-one replacement for brown sugar. It has a medium glycemic index rating and is rich with nutrients such as potassium, magnesium, zinc, iron and vitamins B1, B2, B3 and B6.
Wholesome’s Organic Coconut Palm Sugar comes from the sweet sap of the coconut palm tree flower, not the coconut fruit, so it doesn’t taste like coconut. It is produced on small, sustainable cooperative-owned farms on the island of Java in Indonesia, where the nutrient rich juice is dried in a large open kettle drum and condensed into a delicious, hand-made whole brown sugar.
Wholesome Sweeteners Organic Stevia –This calorie-free, low glycemic product is the perfect sweeter-than-sugar alternative for artificial sweeteners. Great in beverages and sprinkled over cereal or fruit, Organic Stevia is has no artificial fillers and includes Organic Blue Agave Inulin for a smoother, more mellow taste compared to other products on the market. Wholesome Sweeteners Organic Stevia is holistically extracted from the organic stevia leaf plant in order to retain all the micronutrient properties of the leaf so often removed during conventional processing.
Wholesome Sweeteners Organic Blue Agave Packets –The popular Organic Blue Agave is now available in individual 7g packets in 35 count boxes, for any on-the-go sweetening needs. Consumers looking for natural, portion controlled sweetener options can take their favorite light or raw agave flavor with them in a no-mess, single serving packet, at only 20 calories per serving.