International Partnership Builds U.S. Yerba Maté Category
MESA, AZ --- Wisdom Herbs®, makers of Wisdom of the Ancients® Yerba Maté, announces the acquisition of the U.S. and Canadian marketing rights for La Merced® brand yerba maté from Argentina. Wisdom Herbs is now positioned to lead the U.S. maté category by offering two high-quality, distinct yerba maté tastes (Paraguayan grown, blended and packaged Wisdom of the Ancients Yerba Maté and Argentinean grown La Merced Yerba Maté).
“After visiting the beautiful Las Marias estate in Argentina and seeing their attention to detail and passion for yerba maté, I knew their North American brand La Merced was a perfect fit for us,” stated Steve May, COO of Wisdom Herbs and the son of Jim May, who originally brought yerba maté to the U.S. “Since Wisdom Herbs was the first company to import yerba maté to the U.S., and is the leading stevia manufacturer and marketer, we are able to offer La Merced the benefits of existing retail distributors and a well-established sales and marketing infrastructure.”
Maté is a tea-like beverage consumed mainly in Argentina, Uruguay, Paraguay and southern Brazil. It is brewed from the dried leaves and stemlets of the perennial tree Ilex paraguarensis (yerba maté). Maté has a characteristic mature flavor that is somewhat sweet and alfalfa-like, similar to that obtained from tea. Maté has a traditional use as an all-natural way to boost energy and revitalize the body and mind.
Yerba maté, consumed in South America much like coffee and soda are in the U.S., provides natural energy without the jittery side effects that accompany caffeine consumption. Wisdom of the Ancients Yerba Maté comes directly from the Wisdom Herbs facility in Paraguay, South America. Wisdom of the Ancients is one of the most respected niche tea lines in the natural products industry. Yerba maté was the first product of Wisdom Herbs when they began operation over 20 years ago. The Wisdom of the Ancients Yerba Maté line is available in a variety of tea blends and flavors.
Yerba maté is known as the national drink of Argentina. The La Merced brand is produced by Las Marias, a family owned business in northeastern Argentina that is the world’s leading supplier of yerba maté. Las Marias has its own certified organic maté farms and packaging facilities, which allows them to ensure the highest quality maté. La Merced organic maté comes loose or in bags and a variety of flavors.
Wisdom Herbs will oversee all marketing related activities for La Merced in the U.S. and Canada. For more information visit Wisdom Herbs at www.wisdomherbs.com <http://www.wisdomherbs.com/> and La Merced at www.matelamerced.com.ar. <http://www.matelamerced.com.ar./>
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About Wisdom Herbs
Wisdom Herbs®, founded by Jim May in 1982, manufactures and markets SweetLeafTM Stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM and Sweet & Slender® natural sweetener. Wisdom Herbs provides healthy lifestyle choices for conscious consumers and unconditionally guarantees every product they sell.
About La Merced
La Merced® is the North American yerba maté brand made by Las Marias. They are distinguished as the first company in Argentina to practice a system of selection and vegetative reproduction that has resulted in some of the finest yerba maté in the world. All La Merced Yerba Maté is certified organic and hand-harvested. All of the farms and production processes for La Merced are under strict supervision of Organizacion International Agropecuarua, a member of IFOAM and Good Manufacturing Practices (GMP).
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