Wisdom Herbs Changes Name To Wisdom Natural Brands(TM)

Celebration Scheduled For Natural Products Expo East Trade Show

MESA, AZ -- Wisdom Herbs®, manufacturers of SweetLeaf(TM) brand stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom Nutrition(TM) and Sweet & Slender® natural sweetener and distributors of La Merced® brand yerba maté, announced that as of September 1, 2003, it will change its name to Wisdom Natural Brands(TM). Wisdom Natural Brands provides healthy lifestyle choices for empowered consumers and unconditionally guarantees every product it sells.

This name change for Wisdom reflects its growing product diversity and core business philosophy. With the increasing awareness of the health benefits of SweetLeaf(TM) SteviaPlus®, the U.S. marketing and distribution rights for the La Merced brand, and the addition of several new products in the Wisdom Nutrition line, Wisdom Natural Brands continues to meet the rising demand for quality natural products.

“The new name makes a lot of sense for us,” stated Steve May, COO, Wisdom Natural Brands. “As our business expands and we develop a higher industry profile, we recognize the need to choose a name that better reflects who we are and where our business is going.”

Wisdom Natural Brands will have an increased presence September 4-7, 2003, at the Natural Products Expo East trade show in Washington, D.C., where they plan to introduce many components reflecting the name change, including a new island booth. This trade show is a premier opportunity for Wisdom to showcase its enhanced capabilities to an audience of educated retailers and suppliers.

In celebration of the birth of a new identity, Wisdom Natural Brands will host afternoon birthday celebrations from 2:00 – 4:00 p.m. at their booth (#3359) at Expo East on Friday, September 5 and Saturday, September 6, 2003.

For more information on Wisdom Natural Brands(TM) visit www.wisdomnaturalbrands.com or stop by their booth at Expo East in Washington, D.C., September 4-7, 2003.

# # #

Tiia Sumera
801.538.0777 ext.112
[email protected]

Aaron Henderson
Wisdom Natural Brands
480.921.1373 ext. 304
[email protected]

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