SALT LAKE CITY, UT --- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a full service relationship with Wisdom Herbs®, a natural products manufacturer that specializes in medicinal and flavored teas and alternative natural sweeteners.
IMG will design and implement a comprehensive integrated marketing approach to include market research and analysis, brand strategy development, advertising, media planning and buying, creative strategy and design, sales collateral, direct marketing and public relations.
“Wisdom Herbs is one of those rare, genuine companies in this industry, manufacturing high quality products for all the right reasons,” said Jeff Hilton, president and co-founder of Integrated Marketing Group. “They have a unique offering to the marketplace and we are excited about helping them tell their story in a more compelling way.”
Since its founding in 1982, Wisdom Herbs, headquartered in Mesa, Arizona, has been committed to enhancing the health of American consumers by introducing them to the healing herbs known to other cultures. They manufacture and market SweetLeafTM Stevia products, Wisdom of the Ancients® brand herbal teas, Instant WisdomTM instant teas and Sweet & Slender® natural sweetener. Wisdom Herbs markets more than 40 products through 10,000 natural foods retail outlets and grocery chains throughout the U.S. and Canada. They additionally supply raw materials to other manufacturers as well as private label product formulations.
Integrated Marketing Group, http://www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.