Wisdom Natural Brands(TM) Appoints Bradford as Director of Sales

MESA, AZ, September 22, 2003 -- Wisdom Natural BrandsTM, manufacturers of SweetLeafTM brand stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM, Sweet & Slender® natural sweetener and distributors of La Merced® brand yerba maté, appointed Harry A. Bradford to the position of director of sales.

"Harry is a recognized leader in the health industry and we are glad to have him on the Wisdom team," said Steve May, COO of Wisdom Natural Brands. "We believe that his extensive sales experience as well as his general management skills will take our products and established brand name to new levels of awareness and trust among current and potential customers."

Bradford brings nearly twenty years of senior level pharmaceutical sales experience to his new position as director of sales at Wisdom Natural Brands. He is responsible for leading the company¹s overall sales efforts, customer relationships and new business development.

With a history of exceptional sales performance and leadership, Bradford joins the Wisdom team from GlaxoSmithKline where he worked in escalating sales positions, most recently as the regional sales director. While at GlaxoSmithKline, Harry led several successful new product launches, developed new selling and management structures and laptop information systems and led over 100 sales representatives, all resulting in substantial sales growth.

Harry earned his bachelor of arts from California State University. He also served as a Corporal in the Marines during the Vietnam War, where he was awarded a Purple Heart and Navy Commendation. He currently resides in Scottsdale, Arizona.

Wisdom Natural BrandsTM, (formerly Wisdom Herbs) founded by James May in 1982, provides healthful lifestyle choices for empowered consumers and unconditionally guarantees every product it sells. For more information on Wisdom Natural Brands visit their Web site at www.wisdomnaturalbrands.com or call 800-899-9908.

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