Wisdom Natural Brands(TM) Founder Authors Book On Stevia

Comprehensive Guide Focuses On Therapeutic And Nutritional Values Of Paraguayan Jungle Herb

MESA, AZ, November 19, 2003 - Wisdom Natural BrandsTM announced today that company CEO James May's new book, "The Miracle Of Stevia: Discover The Healing Power Of Nature's Herbal Sweetener" will be on retail shelves in mid-December.

May is considered one of the world's foremost experts on stevia (pronounced STEE-via). While most books published about stevia are cookbooks, May tells about its health benefits and recounts his story of discovering stevia in the Paraguayan jungle. He also discusses his struggle with the FDA to make stevia available in the United States.

"I am grateful for the opportunity to share my experiences and knowledge of the remarkable stevia plant with the American public," stated James May, founder and president of Wisdom Natural Brands. "It's been a long arduous journey bringing the healing herbs of Paraguay to the U.S., but if this book brings its readers improved health, it will have been well worth it."

Stevia is a naturally sweet plant native to Paraguay that is 30 times sweeter than sugar in its unprocessed form. With numerous studies on stevia, it is reputed to be all-natural, have zero calories, zero carbohydrates and has a zero glycemic index. Through a patented process the pure glycosides are extracted from the stevia leaves and turned into an intensely sweet powder. Stevia can also be used as a delicious consumer-friendly product safe for all beverages, soft foods and baking.

Wisdom Natural BrandsTM, (formerly Wisdom Herbs) founded by Jim May in 1982, manufactures and markets SweetLeafTM brand stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM and Sweet & Slender® natural sweetener. They also hold exclusive marketing and distribution rights in the U.S. and Canada for the distinguished La Merced® Yerba Maté line from Argentina. Wisdom Natural Brands provides healthful lifestyle choices for empowered consumers and unconditionally guarantees every product it sells.

The book will retail for $14.00 and will be available online at Amazon, Barnes & Noble, Books-A-Million, Borders, Cody's Books, Powell's, WordsWorth and Booksense. Books will also be available for individual or bulk purchase via Wisdom Natural Brands online store at www.wisdomnaturalbrands.com.

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