Executive and technical series to feature tea industry’s top minds
LAS VEGAS (Feb. 26, 2009)—The past year’s top news stories have included an unusually high number about food safety, from the melamine milk contamination in China to tainted peanut butter in the United States. Food safety issues like these will be among the hot topics addressed by researchers during the Executive and Technical Series of the 2009 World Tea Expo at Mandalay Bay Convention Center in Las Vegas, May 2-4.
Launched at last year’s Expo, the Executive and Technical Series (or ETS) is a high-level conference with content for top executives, research scientists, ingredient managers and product formulators who need science-based information on tea. It runs concurrently with the Expo but features exclusive sessions, meals and networking for ETS attendees only. Responding to requests by last year’s participants for more time with their colleagues, this year’s ETS has been expanded to three days, May 2-4.
In keeping with current events, this year’s ETS offers attendees opportunities to learn the latest research and policy developments related to food and beverage safety issues and functional ingredients. In the session, “The China Syndrome,” American Botanical Council Founder and Executive Director Mark Blumenthal will examine new policies and procedures of government agencies, nonprofit groups and businesses for ensuring delivery of unadulterated, uncontaminated products.
Taking the view from within the United States, James R. Prochnow, an attorney and shareholder with Greenberg Traurig, will present, “The Implications of Changes in FDA Import Regulations.” This session will address the FDA’s Lacey Act, Prior Notice of Imported Foods rule and other government regulations that affect the food and beverage business.
Turning to the rush for functional ingredients, Herb Research Foundation President Rob McCaleb will offer the “Bioavailability of Antioxidants in Tea.” In this session, attendees will learn what, how, and when antioxidants are available to be absorbed by the body to benefit from their functionality.
In addition to these examples of sessions on the most talked-about issues facing beverage scientists and executives, six other presentations will be given, including the data-rich market reports by leading national and international data providers.
The high-quality content offered at last year’s ETS drew attendees from Nestlé, Dr.Pepper/Snapple Group, Tetley Canada, Mooreganics, Bigelow Tea Company, Mars Drinks and many other top global companies. More than 90 percent of ETS attendees surveyed last year said they intended to return this year, and the same number indicated they would recommend it to a colleague.
Each year, World Tea Expo attracts thousands of retailers, tea room owners, spa managers, specialty grocery store owners and other business professionals to view more than 300 specialty tea wholesale suppliers and related vendors exhibiting new products and innovations. The Expo has increased in size and scope for the last six years consecutively, earning it and its organizers multiple awards for growth and vision.
For more information about the 2009 World Tea Expo or Executive and Technical Series, visit www.worldteaexpo.com. To register, go to the Web site or call (702) 253-1893.
*Note to Media: For more information about the 2009 World Tea Expo and entrance to the Expo, media should contact George Jage at [email protected] or call 702.253.1893.
The World Tea Expo® is a robust marketplace that brings together hundreds of new products, the latest industry innovations and relevant, cutting-edge educational sessions, providing tea professionals with a one-stop opportunity to help drive their business, field industry growth and encourage further exploration of the art and science of tea. The Fastest 50 awards are given by Tradeshow Week Magazine, a leading publication covering the trade and consumer event industry. The World Tea Expo, World Tea News™ , World Tea Championship™ , World Tea Ratings™, World Tea Buyers Guide™, World Tea Webinars™ and Best Tea Business™ awards are produced by SFG Group LLC, a Nevada-based company. The next World Tea Expo will take place at Mandalay Bay Resort in Las Vegas, May 2-4, 2009. For more information, visit www.worldteaexpo.com.