Proprietary formula, headlined by aloe, grape seed and green tea continues XanGo tradition of great-tasting nutritional products
Frankfurt, Germany, Sept. 15, 2007 — Global nutritionals leader, XanGo, LLC today commenced sales of its new proprietary brand, XALO™ Juice, at a meeting where hundreds of distributors gathered to mark the company’s official opening of the Germany market. Marketed under the brand name, XALO Juice (pronounced zay-lo), XanGo’s new brand fuses the world’s most celebrated botanicals, headlined by aloe, mangosteen, grape seed and green tea to offer pure and nourishing benefits in a complete and complex functional beverage.
At today’s meeting in Wetzlar, Germany, Chief Marketing Officer John Digles announced that the EU is the pilot market for XALO Juice, which will be initially offered in Germany, Belgium and Austria. Digles said XALO will expand and complement the surging sales of the company’s flagship product, XanGo® Juice, in the strategic European market. “XALO Juice is a branded premium aloe product with an amazing taste,” he said. “XanGo designed XALO as a powerful brand composed of select premium nutritional ingredients blended together to optimize taste and nutrition.”
Through this proprietary formula, Digles said consumers may receive some of the following benefits from XALO Juice: support of digestive health and cleansing; revitalization and regeneration of healthy skin; improvement in proper absorption of vital nutrients; and a boost of natural energy levels. The recommended daily intake of XALO Juice is 1-3 ounces.
XALO Juice will be offered in tandem with XanGo Juice, introduced in Germany and other European markets exactly one year ago. “XanGo is achieving phenomenal success in Germany and our other EU markets,” said Digles. “Our introduction of XALO Juice expands the reach of the mangosteen category, helps us meet growing consumer demands in Europe, and advances XanGo’s business into the aloe, grape seed and green tea markets.”
XALO Juice fits seamlessly into the pricing model and compensation plan of XANGO. XALO Juice will be sold by the case – four 750ml bottles – for $100 USD.
XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, to consumers worldwide. As category creator, XanGo continues to drive the development and success of functional mangosteen products, such as XanGo Juice and XALO Juice. Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors. XanGo’s expansive operations include the United States and numerous international markets such as Germany, Sweden, UK, Canada, Mexico, Japan, Australia and New Zealand. For more information, visit www.xango.com or www.xalojuice.com.