CHICAGO, August 29, 2005 – MWW Group (www.mww.com), one of the nation’s top ten public relations firms, today announced it has been retained by XanGo LLC, a recognized category creator as the first company to market a premium mangosteen beverage to consumers worldwide. MWW’s Nutritionals and Functional Foods Practice will spearhead a strategic communications campaign to educate consumers and key influencers about the mangosteen and the breakthrough dietary supplement, XanGoTM Juice. MWW will also provide XanGo with strategic marketplace positioning, brand evolution, scientific research marketing and other ongoing professional consultation.
“MWW’s industry leading Nutritionals and Functional Foods Practice is specially built to service exciting companies like XanGo. The innovative founders of XanGo are dedicated to leading their category with the world’s best mangosteen products,” said John Digles, senior vice president and general manager of MWW Group’s Chicago office. “Our results-driven team of natural products brand experts, scientific marketing specialists, medical writers and consumer media relations pros are poised to help XanGo gain valuable industry leadership and consumer mindshare as the company expands globally.”
“We wanted an agency that understood the specific challenges of creating a new category, marketing a dietary supplement, and keeping up with our tremendous growth,” said Aaron Garrity, president of XanGo. “MWW has the skills, relationships, experience, creativity and know-how to foster the emergence of XanGo’s brand and help us leverage science and research to support our vision. We are looking forward to working with MWW Group to educate consumers about the mangosteen and our market-leading product, XanGoTM Juice.”
XanGo, LLC is a recognized category creator as the first company to market a mangosteen beverage, XanGoTM Juice, to consumers worldwide. A delicious daily dietary supplement, XanGoTM Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. XanGoTM Juice is a concentrated source of xanthones, a family vigorous phytonutrients. Research shows xanthones possess potent antioxidant properties that may help achieve microbiological balance, boost immune system health, promote joint flexibility and deliver positive mental support. Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors. XanGo’s expansive operations include the U.S. and numerous international markets such as Japan, Australia, New Zealand, Mexico and Canada. For more information on XanGo and XanGoTM Juice, visit www.xango.net.
About MWW Group
This is the third consecutive year that MWW has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, and healthcare. Headquartered in East Rutherford, N.J., MWW has seven full-service offices representing national and multinational companies, including Sun Microsystems; McDonald's; Nikon; Bank of America; Bally Total Fitness; FreshDirect; New Jersey Lottery; Dassault Falcon; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit www.mww.com.
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