March 24, 2006 -- Since XanGo created the category in 2003, consumer interest and sales for mangosteen and xanthone-rich products continue to surge dramatically worldwide, especially in Asian markets.
XanGo Juice(TM) and our category are enjoying robust growth in the United States, Japan, Canada, Mexico, New Zealand and Australia.
The mangosteen, the ‘Queen of Fruits,’ revered for centuries for its nutritional attributes, is nature’s most concentrated source of xanthones. Consumer attraction to xanthones is driven mostly by the phytonutrient’s powerful antioxidant properties.
The global sales surge of mangosteen products has sparked a gold rush as many companies race to manufacture and distribute products designed to capitalize on the category’s popularity. Some of these products and their marketing claims are causing confusion among consumers and threatening to water down the category. Companies, manufacturers, and distributors who aim to be part of this exciting category should heed the findings and the guidelines of credible scientific sources.
Recognized research supports the role of xanthones in immune system support, joint flexibility and intestinal health. As a powerful antioxidant, credible studies show xanthones can help stop the harmful effects of free radicals in the body and can maintain cell integrity. Xanthones help boost immune system health and support cartilage and joint function and flexibility.
Even with these credible findings, science is still catching up with consumer demand for the mangosteen and xanthones.
Ongoing research is needed to explore additional health benefits, dissolve misconceptions, and establish guidelines for required daily xanthone intake.
Despite some misleading claims in the marketplace, our category has not yet defined an accepted scientific-based required daily xanthone intake.
Consumers in pursuit of xanthone benefits deserve to know how many xanthones they need daily to reap the health benefits they desire when purchasing products in our category.
How many xanthones can your body absorb daily? How many xanthones are needed in a product to deliver the health benefits associated with daily xanthone intake?
Research-supported required daily xanthone intake will serve as a credible guide to consumers and will hold marketers accountable for their sales-driven claims.
This year, XanGo is leading the way for the category we created with scientific-exploration of required daily xanthone intake. In the coming months, XanGo is further advancing research into the power of the mangosteen and the specific benefits delivered by the Queen of Fruits.
Science shows the mangosteen, with its tremendous xanthone content, has the power to be a nutrition superstar.
As our category grows, so must our investment in science and research.
For more information, contact:
Bob Freeze, [email protected]
(801) 766-3060 office, (801) 330-6407 cell
Alexandra Bowman, [email protected]
(801) 766-2820 office, (801) 380-6023 cell
XanGo, LLC is a recognized category creator as the first company to market a premium mangosteen beverage, XanGoTM Juice, to consumers worldwide. A delicious daily dietary supplement, XanGoTM Juice harnesses the nutritional attributes of the whole mangosteen fruit through a proprietary formula. Based in Utah, XanGo is privately-owned and powered by a global network of independent distributors. XanGo’s expansive operations include the United States and numerous international markets such as Japan, Australia, New Zealand, Mexico and Canada. For more information on XanGo and XanGoTM Juice, visit www.xango.net.
Copyright XanGo, LLC. All rights reserved.
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