FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Dec. 1, 2005--XStream Beverage Network, Inc (OTCBB:XSBV) today announced that it has launched Chinese Rocket Fuel, a 16 oz. energy drink formulated with a blend of Chinese herbs and featuring two times the energy of other drinks in the popular 8 oz. category. The new product joins XStream's current energy drink offering, Yohimbe Energy Drink, which is offered in 8.4 oz. cans.
According to Beverage Digest energy drinks are the fasted growing sector of the $93 billion domestic beverage industry with United States sales up 61 percent this year.
"We feel there's a great deal of opportunity in the 16 oz. category," said XStream Beverage Network, Inc. Chairman & CEO Ted Farnsworth. "What we like most about Chinese Rocket Fuel is its potential for broad appeal. There's literally something for everyone from extreme athletes looking to enhance their performance and recovery to the consumer who's just looking for something to provide an energy boost. And, to top it off, it tastes great!"
Among the Chinese herbs contained in Chinese Rocket Fuel are: Schizandra, Chinese Panax Ginseng, Eleuthera and Prickly Ash.
Farnsworth said the product will initially be available through the Company's four distribution companies along the east coast which include; XStream Beverage Network of Massachusetts in Ayer, Mass., XStream Beverage Network of Connecticut in Bristol, Ct., XStream Beverage Network of Maryland in Jessup, Md. and XStream Beverage Network of Florida in Ft. Lauderdale, Florida.
Farnsworth said that while the product is being initially launched through XStream's proprietary distribution network, they will continue to develop relationships for Chinese Rocket Fuel and our other brands with third party distributors in other markets.
"With our proprietary distribution system we can get a new offering like Chinese Rocket Fuel immediately on the shelf and into the hands of the consumer," added Farnsworth. "This also provides us with invaluable feedback, which we can pass on to our third party distributors."
XStream recently entered into an exclusive import agreement with SPA Water of Belgium. Under the terms of the three-year, renewable agreement, XStream will have the exclusive U.S. rights for the renowned SPA Reine Mineral Waters, which dates back to the 16th Century.
The SPA agreement and the introduction of Chinese Rocket Fuel are in keeping with the Company's strategy of developing a portfolio of beverage brands that compete in every segment of the New Age category. The new offerings compliment XStream's proprietary brands: Maui Juice Company, Squeeze gourmet soda and Yohimbe Energy Drink.
About XStream Beverage Network, Inc.
XStream Beverage Network, Inc., http://www.xbev.com, is a beverage brand owner and distributor in the New Age beverage category. The company plans to continue acquiring small- to medium-sized beverage distributors, developing brands under its own label or through acquisition and leveraging those brands through its current and future distribution channels. The company is a fully reporting, public entity trading on the OTC Bulletin Board, ticker symbol XSBV.
This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include failure to complete successfully the development of new or enhanced products, the successful implementation of acquisition program, the Company's future capital needs, the success of competitive products, fluctuations in costs, changes in consumer preferences and other items described in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update any statements in this press release.