ZICO Pure Premium Coconut Water announces record success in their distribution and marketing efforts. Having finished 2009 as the fastest growing coconut water brand, ZICO is continuing to gain momentum with an influx of key accounts and new market launches, powered by the success of a new consumer friendly bottle.
In April, ZICO was the first coconut water to launch the product in plastic bottles which is revolutionary for the coconut water category. The bottle launched in New York at the end of April and was placed in over 1,000 new points of distribution within the first week. Following this success, the ZICO bottle was introduced to New Jersey, Boston and Los Angeles, where it experienced the same strong results. In the two months since the new bottles have been introduced, total brand sales have tripled in key markets and channels, which the brand attributes to the great tasting new flavors, superior nutritional profile and more convenient packaging of the bottle. The bottle also features a lower carbon footprint than Tetra packaging and is recycled 40 times more than Tetra packaging in the U.S. today.
"The initial success of the new 14 oz. bottle has exceeded our expectations. Although we firmly believed this package would revolutionize the coconut water category, we are impressed by how fast the consumer has accepted and gravitated towards this new package," said Lewis Hershkowitz, CEO of Big Geyser, ZICO's NY distribution partner. Based on the last 60 days since introduction, the package is moving towards main stream appeal at a rate much faster than even we anticipated."
As a result of this monumental success, ZICO is focused on launching in new target markets and fulfilling the mass demand for their premium product. In June, the brand launched with Central Beverage Company in Chicago and in July with Beverage Network of Maryland, serving Baltimore, D.C. and Northern Virginia. Both distributors are known for an entrepreneurial spirit in growing emerging new age beverage brands.
On July 12th, ZICO launched in Northern California through a new distribution agreement with Odwalla, Inc., a wholly owned subsidiary of The Coca-Cola Company. The new distribution agreement with Odwalla, Inc. will help ZICO reach target influencer accounts and consumers in the strategically important Bay Area.
"Both Odwalla and ZICO are premium brands committed to promoting health and wellness," said Mark Rampolla, CEO of ZICO Beverages LLC. "We are very excited about the distribution agreement and believe it will lead to great success for both brands."
ZICO's sales success continues to gain momentum from the recently launched "I Am Natural" marketing campaign, unveiled at a press conference with Molly Sims, who is currently featured on the ZICO billboard in Soho, New York. The "I Am Natural" campaign includes print, out of home and social media, as well as extensive pr and consumer sampling.
ZICO's new bottle can be found at a number of retailers, including FredMeyer, Ralph's, Bristol Farms, Raley's, HEB, 7-11 in New York, BJ's, Fresh Direct, Stew Leonard's, Food Emporium, Sprouts, Whole Foods and GNC.
About ZICO Beverages, LLC.:
Founded in 2004 by Mark Rampolla, ZICO Beverages, LLC. (pronounced Zee-co) is the maker of ZICO Pure Premium Coconut Water. With more potassium than a banana and four other essential electrolytes, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the all natural, refreshing way to hydrate and replenish. And now that ZICO is the only pure coconut water available in a resealable, recyclable, on-the-go bottle, it truly is the ultimate hydration drink. ZICO is headquartered in Hermosa Beach, Calif. For more information, visit http://www.zico.com .