NP Nutra vies for Readers Ingredient of the Year Award

NP Nutra vies for Readers’ Ingredient of the Year Award at Vitafoods Europe 2015.

Nature’s Power Nutraceuticals (NP Nutra) recently submitted two papers to the inaugural NutraIngredients Awards to be held in conjunction with Vitafoods 2015. Being held for the first time and in association with Vitafoods Europe 2015 and Finished Products Europe 2015, the NutraIngredients Awards seeks to give recognition to the best products, ingredients and research professionals in the nutraceuticals industry.

Both NP Nutra papers were submitted in the Readers’ Ingredient of the Year category of the Awards. The entries on Ashitaba Powdered Extract 5:1 and CocOganic™ were carefully selected by the company and rate well in the Awards category’s criteria which include: scientific merit, efficacy, safety, innovation, market potential, target category/application, concept and ability to increase market credibility.

Of the two papers submitted by NP Nutra, CocOganic™ has been selected as a finalist by the panel of judges. Finalists will now go through an online voting process by NutraIngredients readers to determine which ingredient has the biggest potential to benefit the industry as a whole.

CocOganic™ is prepared from organic, freeze-dried coconut water and available in a highly soluble powdered format for exceptional ease of use and convenience. CocOganic™ has been designed especially to meet the requirements of many formulas for a certified organic, highly soluble coconut water powder without the need for sweetener or additives. CocOganic™ can be rehydrated to form an all-natural beverage and is naturally isotonic, containing similar concentrations of salts and sugar as the human body. CocOganic™ makes a refreshing alternative to soda and juice and combines well with exotic fruits such as lychee, açaí, jabuticaba and mango. An excellent source of electrolytes, vitamins and minerals, CocOganic™ also contains cytoakinins that may have anti-aging effects on human cells and tissues. CocOganic™ helps promote alkalinity and restore a natural pH balance in the body.

NP Nutra is both honored and excited to be a finalist of the NutraIngredients Awards. Winners will be announced on May 6, 2015 at the Awards Dinner to be held at the Starling Hotel in Geneva.

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