From the lighter side of nutrition, here's John Oliver of HBO's news satire series, Last Week Tonight, getting to know POM Wonderful a little bit better:
The footage speaks for itself -- "I may or may not have then referred to their juice as snake oil, and encouraged viewers to put stickers on their bottles suggesting their juice contains dogs" -- as Oliver has some fun with POM's health claims and its ongoing battle with the FTC, but I see a lesson in here as well. It's a lesson well suited for operators in the rough media terrain of functional ingredients and dietary supplements.
There are ways to engage the critics and skeptics on like-minded terms and state your case without coming across as defensive, reactionary, or a lover spurned. Perhaps it just takes a clever mind ... and a refigerator case of free product.
All jokes aside, the more bitter pill to swallow for POM must lie in that knowing pause from Oliver at 2:20 when he reads POM's promotion of its $35 million investment in pomegranate science that is promising but not "definitive."