Comax Flavors announced that the company is offering a new sweetness enhancer that demonstrates their ability to provide more pleasurable taste in healthier formulations.
“Our new sweetness enhancer is a result of proprietary technology that was innovated in 1977 when our company was founded. Over the years, we’ve been expanding this technology so that today we are at the ‘forefront of flavor’, creating the tastes that address the demand for healthier foods and beverages. Our technological expertise also includes a real understanding of the impact of technology on development and processing issues that challenge manufacturers of food and beverages,” said Dr. John Cavallo, President, Comax Flavors.
Formulation benefits beyond serving as sugar alternative
Catherine M. Armstrong, Comax Flavors’ Vice President, Marketing, contended that the new Comax sweetness enhancer provides several key advantages for formulators. “We have been successful in enhancing mouthfeel and have been able to lower the Brix level, an important advantage in fruit and alcoholic beverage formulations. This new flavor product adds sweetness while reducing calories to half of those found in sugar and it manages to do so with no aftertaste and fast clean out. It is virtually colorless and aroma free,” she said.
Ideal for a wide range of applications
Comax has relied on its well established and diverse applications expertise to use the new sweetness enhancer in a myriad of foods and beverages. In baking, diary and savory applications, the new Comax product has experienced substantial success. “For customers who are offering beverages and products where reduced levels of HFCS and sugar are desirable, our sweetness enhancer can achieve outstanding results,” Ms Armstrong stated.
New sweetness enhancer part of Comax’s Special Effects flavor line
Ms Armstrong explained that Comax’s new sweetness enhancer is part of the company’s Special Effects line that also includes flavors such as Bitter Blocker, Acid Reduction and Caffeine Mask. This proprietary line of flavors has been offered by Comax for several years. Ms Armstrong reported that Special Effects flavors really reflect what consumers want. “Repeatedly, consumers want healthier foods and beverages, but they do not want to give up the satisfaction they derive from appealing associations with sugar, salt and fat. Our line of Special Effects flavors addresses this desire.”
Customers can rely on Comax being at the ‘forefront of flavor’
“Our understanding of what consumers prefer is derived from the proprietary research tool that Comax employs to get a firm handle on consumer trends. Everything that is revealed through our research is validated by our sensory panels. That’s why we are confident that our new products are meeting the high standards of taste and enjoyment that our customers want in order to achieve market leadership,” added Dr. Cavallo.
Dr. Cavallo commented that new flavor products from Comax are part of the many advances that the company has achieved over the past three decades. He cited Comax’s global expansions in Latin America and Asia as well as the company’s internal growth through ongoing investments in technology and processes. Dr. Cavallo also mentioned Comax’s aroma chemical creation and manufacturing expertise as a real advantage to customers. He concluded, “Today, our experienced flavor team continues the Comax commitment to exemplary customer service. What has always been and continues to be a strong advantage in working with Comax is the personalized customer service that is an integral part of our corporate culture. As a family-owned, hands-on business such as ours, it allows us to perform with integrity as the flavor company that is at the ‘forefront of flavor’ while maintaining yesterday’s honorable traditions.”
For more information contact Catherine Armstrong, V.P. Marketing, Comax Flavors, at 800-992-0629 or email her at car[email protected]. You may also contact Maria Garvey, Delfino Marketing at 914-747-1400 or email [email protected].
Founded in 1977, Comax is a major innovator in flavor technology by using vertical integration to effectively manage the critical steps in the flavor creation process. From its considerable investment in R&D, to its specialized extraction processes, to its advanced manufacturing capabilities, Comax is in a unique position to bring its customers to the ‘forefront of flavor’ by offering them a wide variety of good-tasting, cost-effective flavor solutions that also meet consumers' growing demand for nutritious products.