NXT Nutritionals Holdings, Inc. ("NXT Nutritionals"), developer and marketer of SUSTA(TM) Natural Sweetener, the great tasting, all-natural, healthier sweetener, announced today that it has expanded distribution of its SUSTA(TM) Natural Sweetener 50 Packet Boxes through United Natural Foods, Inc. ("UNFI"), a leading national distributor of natural, organic and specialty foods. UNFI carries and distributes to more than 17,000 customers nationwide through 12 distribution centers across the United States.
President and CEO Michael McCarthy of NXT Nutritionals reported that the company's campaign of educating consumers about SUSTA's superiority to other sweeteners has been successful thus far in spreading the message that the all-natural, better tasting sweetener, SUSTA, is also "better-for-you," because it contains probiotics, prebiotics, vitamins C, B6 and B12 as well as essential minerals that support the immune system and aid digestion.
"We are beginning to see consumers get excited about SUSTA," McCarthy said, "as they are enjoying SUSTA with their tea, cereal and other foods."
"United Natural Foods has a commanding footprint in the distribution of natural, organic and specialty foods, which in turn is why they are an essential partner in our consumer outreach introduction," said McCarthy.
Headquartered in Providence, RI, United Natural Foods, Inc. carries and distributes more than 60,000 products to more than 17,000 customers nationwide. The Company serves a wide variety of retail formats including conventional supermarket chains, natural product superstores, independent retail operators and the food service channel. For more information on United Natural Foods, please visit www.unfi.com.
SUSTA is targeted at individuals for whom sugar is either not a viable option, or is an undesirable option, such as diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA is the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals and that helps to maintain healthy blood sugar levels, aids digestion as well as supports the immune system.
SUSTA(TM) and Healthy Dairy(R) Yogurt Smoothies, sweetened with SUSTA, are being distributed through Bozzuto's Inc., Cheshire, CT, C&S Wholesalers, Keene, NH, Wakefern Food Corp., Elizabeth, NJ and White Rose, Inc., Carteret, NJ. NXT Nutritionals' products are also sold in ShopRite, Shaw's Supermarkets, Pathmark, A&P Fresh, Super Fresh, Waldbaum's, Food Emporium, Associated Supermarkets, Foodtown, Kings Super Markets, Pioneer Supermarkets, Met Foodmarkets, Key Food and King Kullen. Consumers can purchase SUSTA on the web at: www.sustastore.com.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.
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Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.