NXT Nutritionals Holdings, Inc. ("NXT Nutritionals") developer and marketer of SUSTA(TM) Natural Sweetener, the great tasting, all-natural, healthier sweetener, and SUSTA(TM)-based food and beverage products, today announced it has retained Stern & Co. to launch a nationwide media campaign to introduce SUSTA(TM) and to provide media relations/public relations counsel.

Founded in 1993, Stern & Co. is a leading New York-based communications firm that designs and implements media and public relations campaigns for publicly traded companies, private companies and financial institutions. The firm's West Coast office is located in Los Angeles.

President and CEO Michael McCarthy of NXT Nutritionals said, "NXT Nutritionals is pleased to be working with Stern & Co. to initiate its national introduction of SUSTA(TM), the great tasting, all-natural, healthier alternative sweetener. The campaign will convey the superiority of SUSTA(TM) Natural Sweetener as the great-tasting sugar substitute people have been searching for."

"We expect to create an aggressive communications program," said Richard Stern, chairman of Stern & Co., "that reaches out to weight-conscious Americans, diabetics, mothers and the elderly, among others, to spread the word of SUSTA(TM)'s tremendous taste and health advantages."

SUSTA(TM) is the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion and supports the immune system. SUSTA(TM) is targeted at individuals craving sweetness but for whom sugar is not a viable option or is an undesirable option. At the top of this group are diabetics, individuals on weight loss programs and those proactively managing obesity.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.

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Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.