As the first step in its campaign to bring SUSTA(TM) to major food retailers throughout the United States, NXT Nutritionals Holdings, Inc., developer and marketer of SUSTA(TM) Natural Sweetener, the great tasting, all-natural, healthier sweetener, and SUSTA(TM)-based food and beverage products, said it is beginning to ship SUSTA(TM) Natural Sweetener 50 Packet Boxes to New York City's largest independent wholesaler and distributor, White Rose Food, which wholesales food to 1,800 food retailers from Maryland to Connecticut.
Among the major New York City retailers that White Rose serves are: Gristedes, FoodTown, King Kullen, Kings, Met Food, Pioneer Supermarkets and Associated Supermarkets.
President and CEO Michael McCarthy of NXT Nutritionals reported that the national introduction campaign plans to focus on educating consumers about SUSTA(TM)'s superiority to other sweeteners because it is all-natural, better tasting and healthier. Unlike other sweeteners, SUSTA(TM) contains probiotics, prebiotics, vitamins C, B6 and B12 as well as essential minerals that support the immune system and aid digestion.
"Consumers have been looking for the great taste of SUSTA(TM)," McCarthy said, "as it has been proven by their enthusiastic reception of our all-natural Healthy Dairy(R) Yogurt smoothies that are sweetened with SUSTA(TM). Now they will be able to use SUSTA(TM) to sweeten their tea, cereal and other foods--just as they would use sugar."
"White Rose Food's commanding footprint in the New York City and New Jersey metropolitan areas, which in turn is the largest retail food market in the United States, makes it an essential partner in our consumer outreach introduction," said McCarthy. White Rose Food currently distributes NXT Nutritionals' Healthy Dairy(R) Yogurt smoothies.
"With White Rose joining the SUSTA(TM) bandwagon," said McCarthy, "we are now established in the nation's largest retail market. From here we plan to launch the SUSTA(TM) product through White Rose's distribution network to undertake our corporate mission to have SUSTA(TM) available in retail stores throughout the United States."
Headquartered in Carteret, NJ, White Rose Food serves 1,800 stores in New York, New Jersey, Maryland, New England and Pennsylvania. Its distribution centers currently stock more than 21,000 food and nonfood items consisting mostly of national brand products. In addition, the White Rose private label has been a fixture in New York homes for over a century with more than 1,000 items. The highest concentration of White Rose customers is in the five boroughs of New York City, Long Island and northern New Jersey. For more information on White Rose Foods, please visit www.whiterose.com.
SUSTA(TM) is targeted at individuals craving sweetness but for whom sugar is either not a viable option, or is an undesirable option. At the top of this group are diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA(TM) will be the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion, and supports the immune system. Consumers can purchase SUSTA(TM) on the web at: www.sustastore.com.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.
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Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.