NXT Nutritionals Holdings, Inc., announced it is shipping SUSTA(TM) Natural Sweetener, the great tasting, all-natural, healthier sweetener, in 50 Packet Boxes to New England's second largest supermarket chain, Shaw's Supermarkets, Inc., a division of SuperValu Inc., the third-largest food retailer in the nation.
President and CEO Michael McCarthy of NXT Nutritionals reported that achieving distribution in Shaw's is a major step in its national program to introduce consumers to the superiority of SUSTA(TM), a great tasting, all-natural sweetener.
West Bridgewater, MA-based Shaw's was originally established in Portland, ME, in 1860. Along with sister stores, Star Market, Shaw's employs 30,000 associates in nearly 200 stores. For more information, please visit www.shaws.com.
"The addition of Shaw's is a giant leap forward in introducing health conscious consumers to the great taste of SUSTA(TM)," McCarthy said.
Initially, NXT Nutritionals began marketing its all-natural Healthy Dairy(R) Yogurt Smoothies that are sweetened with SUSTA(TM) to Shaw's through C&S for three years. Consumer enthusiasm for Healthy Dairy(R) Yogurt Smoothies has demonstrated that SUSTA(TM) has the potential to become a major national seller; therefore NXT Nutritionals' has expanded its distribution agreement with C&S Wholesale Grocers, Keene, NH, to add its SUSTA(TM) Natural Sweetener 50 Packet Boxes.
McCarthy adds, "We look forward to C&S expanding its distribution of SUSTA(TM) into additional grocery chains that they service and we do anticipate on seeing new orders continue to come in."
C&S provides distribution services to grocery chains and independent stores, including food giants such as Pathmark, Safeway, Giant Food Stores, Shaw's, Stop and Shop, A&P Food Mart, BJ's Warehouse, Great American, SavMart/Foodmax and Demoulas. With annual sales of $19 billion, C&S was ranked by Forbes magazine as the 10th largest privately held company in the nation in 2007.
SUSTA(TM) Natural Sweetener is also being distributed through White Rose Foods as well as Wakefern Food Corp., the merchandising and distribution arm for ShopRite. Consumers also can purchase SUSTA(TM) on the web at: www.sustastore.com.
SUSTA(TM) is targeted at individuals craving sweetness but for whom sugar is either not a viable option, or is an undesirable option. At the top of this group are diabetics, individuals on weight loss programs, and those proactively managing obesity. SUSTA(TM) will be the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion, and supports the immune system.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.
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Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.