Pyure Brands debuts organic, non-GMO erythritol

Pyure Brands debuts organic, non-GMO erythritol

USDA Organic and Non-GMO Projecct Verified designations distinguish Pyure from other erythritol suppliers and further establish the brand as a leader in ingredient transparency.

Pyure Brands, a leading innovator of healthy sweeteners, has recently released the first-to-market commercial-grade USDA Certified Organic and Non-GMO Project Verified erythritol as a healthy alternative to sugar, high-fructose corn syrup and artificial sweeteners. Erythritol can effectively replicate the familiar mouthfeel of foods and drinks that are sweetened with sugar, making it a perfect solution for food and beverage manufacturers who are looking to reduce calorie count and sugar content in their products.

The organic and non-GMO designations distinguish Pyure Brands from other erythritol suppliers and further establish the brand as a leader in ingredient transparency. Manufacturers who are looking to attain organic and non-GMO designations for their own products can utilize Pyure Brands erythritol without risking non-compliance.

To guarantee that their erythritol would meet the highest regulatory standards, Pyure Brands invested in extensive DNA testing during all phases of production. The results were shared with the Non-GMO Project, who then granted the highly sought after “Verified” designation.

The sourcing of organic and non-GMO erythritol was spurred by many of the over 300 global food and beverage manufacturers that currently use Pyure Brands stevia extracts. In fact, several major companies are utilizing a combination of the organic, non-GMO stevia with the organic, non-GMO erythritol for new innovative products for 2014.

"Consumers are demanding lower sugar and improved ingredient transparency,” said Eric Schnell, CEO of brand incubator MetaBrand. “Pyure Brands provides for both through their organic and non-GMO stevia and erythritol. We have seen exceptional results in reformulating our I AM enlightened creations line with these top-quality ingredients."

Industry experts see limitless potential for the uniquely qualified sweetener. Tim Avila, CEO of ZSweet, said, “Pyure Brands’ certified organic and non-GMO verified erythritol is a game changer for food and beverage manufacturers who are looking to reduce calories and sugar content. It also expands the possibilities for marketing products to the large contingent of consumers dealing with metabolic syndrome concerns.”

Also the first to market with organic and non-GMO verified stevia sweeteners, Pyure Brands’ erythritol demonstrates the company’s commitment to innovation. Many of the other major suppliers simply cannot achieve this non-GMO verification due to their processes.

“The addition of organic and non-GMO erythritol to our commercial sweetening capabilities is significant,” said Benjamin Fleischer, CEO of Pyure Brands. “We are all about providing healthy sweetening solutions that are safe, effective, and consistent. We are proud to once again be first to market with a revolutionary product that will help our commercial partners create delicious reduced-calorie products that are better for the consumer.”

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