NXT Nutritionals Holdings, Inc. ("NXT Nutritionals") (OTCBB: NXTH) developer and marketer of SUSTA™ Natural Sweetener announced today that National Basketball Association star Shaquille O'Neal has agreed to become a spokesman for NXT Nutritionals to educate children and adults about how SUSTA™ Natural Sweetener can help them curb the country's growing epidemic of obesity and diabetes and increase market awareness of the SUSTA brand.
"My goal is to educate children and adults that SUSTA is the first sweetener that helps maintain a healthy lifestyle because SUSTA not only tastes great, but also contains probiotics as well as important vitamins and minerals," said Shaquille O'Neal.
Michael McCarthy, president and CEO of NXT Nutritionals, said, "We applaud Shaquille's commitment to being a good role model. He is acting on his conviction that by raising American's awareness of the issues of obesity and diabetes he can help children and adults to adopt healthier diet habits.
"Shaquille is supporting our national awareness campaign for SUSTA Natural Sweetener because it is the only sweetener that is all-natural, low glycemic, contains soluble fiber and probiotics, vitamins C, B6 and B12 and essential minerals and that helps to maintain healthy blood sugar levels, aids digestion as well as supports the immune system," McCarthy said.
In 2007, Shaquille hosted a reality TV show on ABC, "Shaq's Big Challenge," which featured O'Neal's effort to help six severely obese middle school aged children from Broward County, Florida to lose weight and gain a healthy lifestyle. The children all started out overweight and were unable to produce adequate results in the President's Physical Fitness Test and by the end of the challenge they had all lost weight and passed the President's Physical Fitness Test in all areas.
"Healthy living and childhood obesity has always been near to my heart and I will do everything that I can to inform parents of the benefits of using SUSTA which I believe is the healthier alternative to any and all sweeteners in the marketplace today," added O'Neal.
O'Neal is a 15-time NBA All-Star, 4-time World Champion, 3-time NBA Finals MVP and is currently playing for the Cleveland Cavaliers.