Stevia First Corp. (OTCQB: STVF), an early-stage agribusiness based in California's Central Valley growing region and focused on the industrial scale production and innovative product development of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to announce the appointment of Alexandra Jamieson as product development advisor.
Ms. Jamieson is a certified holistic health counselor accredited through the Columbia University Teacher's College and the American Association of Drugless Practitioners. She has completed the professional chef training at The Natural Gourmet Institute, and is the author of The Great American Detox Diet, Vegan Cooking for Dummies and Living Vegan for Dummies. Her approach to holistic health undid the damage Morgan Spurlock's 30-Day McDonald's binge did to his body in the Oscar-nominated documentary Super-Size Me, and she has appeared on Oprah, CNN and MSNBC. Alex currently blogs at Dr. Oz's ShareCare.com and The Huffington Post, has written forElle and USA Today and was featured in Martha Stewart Living amongst many other health and wellness media. For more information, visit: alexandrajamieson.com.
"We welcome Alex to our team as we also announce today a new initiative with the launch of our Sucrolette™ product development," comments Stevia First CEO Robert Brooke. "Alexandra's appointment is key to the process and we are thrilled by her avid participation. Sucrolette will include much more than stevia sweetener; it's designed to be a system to actually free individuals from sugars in their diet. We will be providing more details as the product ramps up for commercial release later this year." For more information about Sucrolette, visit sucrolette.com.
Ms. Jamieson states, "I am thrilled by this opportunity to assist in the development of a program I feel can benefit everyone. It's no secret that the average dietary intake contains excess sugar. We believe our program can help individuals and families to quickly and easily modify their diet toward a healthier balance through the elimination of added sugars in their daily lives. Sucrolette will be sold as part of an integrated five-week program aimed at changing lives and I look forward to aiding in the implementation of this exciting product."