Teterboro, NJ, March 19, 2008 – Symrise Flavors provides SymLife Sweet®, the flavor solution for manufacturers who are looking to improve mouthfeel and heighten taste impact in reduced sugar beverages. SymLife Sweet is part of the Get Active category of Symrise’s Taste for Life® branding platform.

Symrise has established expertise in flavors for light beverage applications and SymLife Sweet represents yet another step up in flavors for reduced sugar products. It enhances the sweetness of sugars, sugar alcohols and sweeteners.

Emmanuel Laroche, Symrise’s Vice President Marketing Services & Sensory Consumer Science North America, stated, “SymLife Sweet comes at the perfect time to generate high impact taste in reduced sugar, low brix beverages targeted to kids, teens and adults who are concerned about obesity and its impact on maintaining overall good health. According to The NPD Group’s Diet Monitor, almost 50% of all consumers check product labels for calories. Reduced sugar beverages that don’t compromise sweet tasting satisfaction have appeal to consumers across the demographic landscape.”

“SymLife Sweet is a natural flavor that can boost the sweetness profile of a product; it contains no artificial sweeteners. It’s a technologically advanced product that addresses the need for optimum taste in reduced sugar drinks, without dramatically altering their existing brand equity”, said Dr. John Cavallo, Senior Vice President, Strategic Business Unit, Beverages.

“Up to now”, Dr. Cavallo explained, “it’s been a challenge to achieve desirable tastes in reduced sugar formulations without relying on sugar replacements or artificial sweeteners. Our patented SymLife Sweet requires a carbohydrate in order to function, resulting in the interaction with sweetener receptors on the tongue that stimulate the sweet sensations that consumers are looking for. We took an innovative approach through the integration of our taste receptor research and non volatile analytical methodologies.”

Dr. Cavallo added that SymLife Sweet functions at a low use level and is effective in multiple beverage applications, ideal for virtually any beverage where sugar is present. He stated that in carbonated still juices, energy drinks, dry, isotonic and alcoholic varieties, SymLife Sweet may replace up to 30% of sweetness. Dr. Cavallo emphasized that it is application specific. “It’s not a one size fits-all solution, but requires starting with the customer’s base. However, the fact that it is available in two versions, regular and low pH stable, reflects the versatility of its applications.”

About Symrise
Symrise is a global supplier of fragrances, flavorings and raw materials and active ingredients for the perfume, cosmetics and food industry.
Its sales of €1.23 million in 2006 place the company among the top four in the international flavors and fragrances market. Headquartered in Holzminden, Germany, Symrise maintains a total of more than 31 sites in Europe, Asia, the United States and South America.
With over 50 registered patents each year, Symrise is one of the most innovative manufacturers on the market. Used by manufacturers of perfumes, cosmetics and foods, our products are an inseparable part of daily life. At Symrise we combine an awareness of consumer trends with cutting-edge technologies, focusing on innovative fashion and lifestyle products that have additional practical value for the consumer. Symrise – Always inspiring more…

www.symrise.com
Contact: Emmanuel Laroche, Symrise, Tel.: 201-462-2389 Email: [email protected] or
Dr. John Cavallo, Symrise, Tel.: 201-462-2321 Email: [email protected]