Tate & Lyle, a global provider of food ingredients and solutions, announces the appointment of gyro as its lead global marketing agency. Led out of its office in Cincinnati, USA, gyro will work with Tate & Lyle to develop and execute an integrated global marketing campaign designed to enhance Tate & Lyle’s position as a leading supplier of speciality food ingredients and solutions to food and beverage companies across the world.

“Tate & Lyle’s brand and identity has been built on partnership, innovation and a deep knowledge of what our customers and consumers want” said Gabriella Parisse, senior vice president, global marketing, Tate & Lyle.

“The appointment of gyro will help us to develop our identity further, and to strengthen our brand and customer proposition into the future.” Adryanna Sutherland, president, gyro Cincinnati said: “Tate & Lyle is an iconic brand with a long history of excellence and we look forward to working with them to tell their story in a powerful, exciting and fresh way.”