Natural Foods Merchandiser
Expo West 2013 Guide: Standout supplements your customers will love

Expo West 2013 Guide: Standout supplements your customers will love

Learn why you may want to stock these supplements in your natural store, plus get the booth numbers to visit them at Expo West.

Choosing the right supplements to stock can be a difficult task. Luckily, when Delicious Living editors set about selecting these award winners, we had some expert help. We collected nominations from experienced retailers, manufacturers and readers—and our advisory board, which includes luminaries such as Tieraona Low Dog, MD; Carolyn Dean, MD, ND; and Lise Alschuler, ND.

After assessing key ingredients, quality certifications and uniqueness of the nominees, we came up with a short list that was vetted by our editorial staff and our medical editor, Robert Rountree, MD. Learn what makes these winning products unique and why you might want to stock them in your store. Plus, we've listed their booth numbers so you can see the products for yourself at Natural Products Expo West.

View a gallery of all the award winners >>

 

Wakunaga Kyolic CurcuminBest Heart Health

Wakunaga Kyolic Curcumin

Aged garlic enhances the herb’s prowess as an antioxidant, immune booster and heart-health ally shown in clinical trials to protect against coronary artery plaque and to lower other key risk factors. In this formula, the odorless extract is paired with anti-inflammatory curcumin.Booth 1520 

Honorable Mentions 

  • Mars CocoaVia Unsweetened Dark Chocolate; Booth 1004  
  • NOW Foods Cholesterol Pro; Booth 1704, 2767 

 

Barlean’s Ultra High Potency Omega SwirlBest Omega-3 

Barlean’s Ultra High Potency Omega Swirl

With 1,500 mg EPA-DHA per tablespoon, this xylitol-sweetened “smoothie” makes taking fish oil easy—even for kids if you downsize the dose. Booth 1336

Honorable Mentions

  • Nordic Naturals Ultimate Omega D3; Booth 1820 
  • ReNew Life Norwegian Gold Super Critical Omega; Booth 1244, 1249

 

Natural Vitality Organic Life VitaminsBest Multivitamin

Natural Vitality Organic Life Vitamins

This easy-to-absorb liquid multi has unique bonuses: an organic fruit and veggie concentrate, soothing aloe juice, trace minerals, amino acids and a 1:1 ratio of calcium to magnesium. It’s also free of artificial preservatives. Booth 1352 

Honorable Mentions

  • Rainbow Light Rejuvenage 40+ Multivitamin; Booth 1410  
  • Source Naturals Life Force Green Multiple; Booth 1420  

 

MegaFood Blood BuilderBest Women’s Health

MegaFood Blood Builder

Fans of this classic whole-food formula—which includes plant-based iron, folate, vitamins B12 and C, plus beet—say it improves energy levels. Booth 1256

Honorable Mentions

  • Organic India Shatavri; Booth 2216
  • Swisse Ultivite for Women 50+; Booth 1452 

 

Himalaya Herbal Healthcare ProstaCareBest Men’s Health 

Himalaya Herbal Healthcare ProstaCare

This clinically tested blend of Ayurvedic herbs such as shatavari and tribulus supports a healthy prostate and urinary tract function. Booth 1756

Honorable Mentions

  • New Chapter Zyflamend Prostate; Booth 1404
  • Wakunaga Kyolic CoQ10 Formula 110; Booth 1520 

 

Nordic Naturals Nordic Omega-3 JelliesBest Kids Health 

Nordic Naturals Nordic Omega-3 Jellies

No begging kids to take fish oil with these yummy jelly fish, each of which provides 250 mg of EPA-DHA. Sweetened with xylitol and sorbitol, they contain no artificial ingredients, gluten, yeast or lactose. Booth 1820

Honorable Mentions

  • Bioforce USA Echinaforce Jr; Booth 3420
  • Culturelle Kids Probiotics; Booth 912 

 

Hero Nutritionals Yummi Bears Sugar FreeBest Kids Multivitamin 

Hero Nutritionals Yummi Bears Sugar Free

Sweetened with monk fruit and inulin, these kid-friendly gummies are naturally colored and flavored and free of GMOs, gluten and dairy. Booth 2036

Honorable Mentions

  • MegaFood Kids One Daily; Booth 1256 
  • Natural Vitality Kids Calm Multi; Booth 1352 

 

NOW Foods Prenatal Gels + DHABest Prenatal Health 

NOW Foods Prenatal Gels + DHA

Easy-to-swallow gelcaps cover all prenatal bases with supportive nutrients such as DHA, GLA from borage oil, high-dose B vitamins and iron. Booths 1704, 2767

Honorable Mentions

  • Flora Floradix Iron + Herbs; Booth 1320
  • Oxylent Prenatal Daily Multivitamin; Booth 902

 

Reserveage Organics Advanced Solutions Adaptostress3 EnergyBest Energy

Reserveage Organics Advanced Solutions Adaptostress3 Energy

Without relying on stimulants, this new formula supports the body’s healthy stress response with standardized extracts of three powerful adaptogenic herbs: rhodiola, ashwagandha and schisandra. Booth 1442 

Honorable Mentions

  • Country Life Coenzyme B-Complex Caps; Booth 1736 
  • New Chapter Perfect Energy; Booth 1404 

 

Natural Factors CurcuminRich Turmeric Root Extract with TheracurminBest New Product

Natural Factors CurcuminRich Turmeric Root Extract with Theracurmin

This innovative new form of enhanced curcumin—reduced-size particles of the potent antioxidant suspended in vegetable gum for greater solubility—is better absorbed than comparable products, according to initial studies. This is good news for fans of curcumin’s myriad benefits. Booth 1236

Honorable Mentions

  • Fungi Perfecti Host Defense Mycoshield Throat Spray; Booth 1491 
  • Nature Made VitaMelts (full line)

 

ReNew Life IntestiNewBest Digestive Health

ReNew Life IntestiNew

This formula helps heal compromised intestinal linings, meaning better nutrient absorption. Booths 1244, 1249

Honorable Mentions

  • Natren Healthy Start; Booth 1804 
  • Source Naturals Essential Enzymes; Booth 1420 

 

New Chapter Liver Take CareBest Cleanse and Detox

New Chapter Liver Take Care

In our increasingly toxic world, this formula uses herbs such as cilantro, wasabi and milk thistle to support the liver. Booth 1404

Honorable Mentions 

  • Nature’s Way Thisilyn Cleanse; Booth 1636 
  • Sun Chlorella “A” Tablets; Booth 904

 

AlmasedBest Weight Loss

Almased

A fermented blend of soy protein, yogurt and honey, this satiating shake has been proven in human studies to support weight loss while preserving muscle mass. Booth 1342 

Honorable Mentions

  • Natural Factors PGX Daily; Booth 1236
  • Reserveage Organics Advanced Solutions Green Coffee Bean Extract; Booth 1442

 

Fembody Nutrition Calm ScienceBest Stress Relief 

Fembody Nutrition Calm Science

Adrenal gland–supporting ashwagandha and calm- and focus-promoting L-theanine plus relaxing magnesium make this formula a trusted ally. 

Honorable Mentions 

  • Carlson Laboratories Mellow Mood; Booth 1252 
  • Natural Vitality Natural Calm; Booth 1352 

 

Country Life Stress Shield NighttimeBest Sleep

Country Life Stress Shield Nighttime

Carefully selected calming nutrients including ashwagandha, L-theanine, GABA, magnesium and passionflower encourage restful sleep. Booth 1736

Honorable Mentions 

  • Gaia Herbs SleepThru; Booth 1742 
  • Natural Factors Tranquil Sleep; Booth 1236 

 

NaturaNectar Throat GuardianBest Sinus and Allergies 

NaturaNectar Throat Guardian

Clinical studies of the red Brazilian variety of propolis in this throat spray indicate that it may support respiratory health. Booth 708

Honorable Mentions 

  • Xlear Nasal Spray; Booth 3704
  • NuCentury Herbs Resprin; Booth 1115

 

Wellmune WGP Immune Best Immunity

Wellmune WGP Immune Health Basics

This patented beta-glucan extract from baker’s yeast primes the neutrophils, white blood cells that are the first line of cellular defense. Human clinical studies confirm its safe, immune-enhancing effect.

Honorable Mentions 

  • Quality of Life AHCC Rx; Booth 1010 
  • Source Naturals Wellness Formula; Booth 1420

 

BluScience EternalBluBest Healthy Aging 

BluScience EternalBlu

Each capsule contains as much pterostilbene, an antioxidant found in blueberries, as 500 cartons of the fruit. It also includes green tea, L-carnosine and quercetin. Booth 217

Honorable Mentions 

  • NOW Foods DHA-500; Booths 1704, 2767 
  • Tangut Resvene; Booth 846

 

Nature’s Way Primadophilus OptimaBest Probiotic 

Nature’s Way Primadophilus Optima

With potency guaranteed through expiration and enteric-coated veg-caps, these 14 strains of friendly bacteria make it to the gut alive. Booth 1636

Honorable Mentions

  • GoodBelly BigShot; Booth 3656 
  • UAS Labs DDS Plus; Booth 1334

 

Garden of Life Raw CalciumBest Bone Health

Garden of Life Raw Calcium

A moderate amount of algae-sourced calcium is paired with hefty doses of key cofactors: magnesium and vitamins D and K, plus probiotics and enzymes. Booth 1654

Honorable Mentions 

  • Jarrow Formulas Bone-Up; Booth 1620
  • Natural Vitality Osteo Calm; Booth 1352

 

Jarrow Formulas Neuro OptimizerBest Brain Health 

Jarrow Formulas Neuro Optimizer

This includes the neurotransmitter supporters phosphatidylserine and choline, plus ingredients that protect against the effects of aging. Booth 1620

Honorable Mentions 

  • Doctor’s Best Fully Active Folate; Booth 812
  • Irwin Naturals Ginkgo Smart; Booth 1432

 

Enzymatic Therapy Best Blood Sugar Balance

Enzymatic Therapy Blood Sugar Manager 

This formula uses chromium, alpha-lipoic acid, Gymnema sylvestre, bitter melon, myricetin and vanadium to speed the transit of sugar into cells. Booth 1636

Honorable Mentions 

  • Life Extension Cinsulin; Booth 908 
  • Wakunaga Kyolic Blood Sugar Balance; Booth 1520 

 

American Health More than a Multiple with Vision EssentialsBest Eye Health

American Health More than a Multiple with Vision Essentials

This multivitamin protects eyes with bilberry,  lutein, black currant and other nutrients. Booth 1716

Honorable Mentions 

  • Nature’s Way Ginkgold Eyes; Booth 1636 
  • MegaFood Vision Strength; Booth 1256

 

Terry Naturally Curamin Extra Strength by EuropharmaBest Muscle Pain and Inflammation Fighter

Terry Naturally Curamin Extra Strength by Europharma

Fans of Curamin say this potent formula offers faster, longer-lasting relief for muscle pain. Booth 705

Honorable Mentions 

  • Solgar No 7 Vegetable Capsules; Booth 1614 
  • Nature’s Herbs Power-Herbs EggstraFlex; Booth 1644 

 

Vega OneBest Meal Replacement 

Vega One

This vegan shake has always had an unbeatable nutrient profile. Now it tastes even better and offers more omega-3s, probiotics and greens.  Booth 1462

Honorable Mentions 

  • Garden of Life Raw Protein; Booth 1654 
  • Genuine Health Vegan Proteins+ with Vegan Vitamin D; Booth 724

 

Bluebonnet Extreme EdgeBest Sports Nutrition

Bluebonnet Extreme Edge

This three-phase, professional-strength collection delivers serious athletic fuel and recovery support with all-natural ingredients. Booth 1426

Honorable Mentions 

  • Hyland’s Bioplasma Sport with Electrolytes; Booth 1760 
  • Quality of Life Cartiflex; Booth 1010

 

Vibrant Health Green VibranceBest Green Foods 

Vibrant Health Green Vibrance

This nutrient-dense concoction offers five organic cereal grasses, as well as alfalfa sprouts, broccoli sprouts, spirulina and chlorella. Booth 820

Honorable Mentions 

  • Garden of Life Perfect Food RAW; Booth 1654
  • UAS Labs ProbioGreen; Booth 1334

 

Enzymedica GlutenEase 2xBest Gluten Free 

Enzymedica GlutenEase 2x

For people with gluten intolerance, this enzyme blend contains twice the amount of amylase to break down gluten proteins faster. Booth 1230

Honorable Mentions 

  • Dr. Doherty’s C-liac Vitality Packs 
  • Garden of Life Immune Balance Gluten FREEze; Booth 1654

 

Nordic Naturals Vitamin D3 VeganBest Vegan 

Nordic Naturals Vitamin D3 Vegan

Until recently, vegans had to settle for vitamin D2, the less efficacious ergocalciferol form, in order to avoid D3, which is usually sourced from lanolin. No longer. Derived from lichen, this liquid is also free of hexane. Booth 1820

Honorable Mentions 

  • MegaFood Vegan B12; Booth 1256
  • Nelson Pur-Absorb Iron; Booth 1415

 

NeoCell Collagen Beauty BuilderBest Skin, Hair and Nails 

NeoCell Collagen Beauty Builder

This new beauty-from-within nutraceutical is an all-around fix, with high-quality collagen, biotin, silica and hydrating hyaluronic acid. Booth 1514 

Honorable Mentions 

  • Natural Factors BioSil; Booth 1236 
  • Sibu Sea Buckthorn Oil Cellular Support; Booth 3613

 

Heel Traumeel Best First Aid 

Heel Traumeel 

A two-time winner, this tried-and-true topical pain remedy, with more than a dozen active ingredients, remains a must-have item to relieve bruising and muscle pain.

Honorable Mention

  • Hyland’s Arnica 30x Tablets
  • Organix-South TheraNeem Triple Neem Care Ointment
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