Can passion and profitability co-exist? Just ask Arran and Ratana Stephens, co-founders of Nature's Path and inductees into New Hope Natural Media's Hall of Legends Class of 2013. "Interestingly enough, we never started this business to make a profit; we started it as a service to humanity," Arran Stephens says. "But we found out very quickly that if you're not profitable you're not going to stay in business." Indeed, over nearly five decades, the Stephenses have successfully combined their passion for sustainable farming with a keen business acumen to build Nature's Path into North America's largest organic cereal company, with distribution in over 50 countries.