Natural Foods Merchandiser
Reduce Reuse Recycle

By the numbers: Encourage customers to make sustainable buying decisions

Customers want to buy into transparent business practices, eco-friendly packaging and health-promoting products. They also want to know how they are partnering with you to preserve the planet. 

Sustainability is a two-way bike trail for customers who want companies to do the right thing but also pay up to prove their personal power to protect the environment. 

“Although consumers are shopping with an eye toward sustainability, they are equally motivated by personal needs and a desire to improve society,” says Liz Gorman, senior vice president—Sustainable Business Practices, Cone Communications. “Companies must clearly demonstrate the impact consumers’ purchases are havin

Register to view the full article

Register for and gain access to premium content including the Natural Products Industry Market Overview, webinars, and white papers.

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.