Without a doubt, the business of environmentally friendly, socially conscious and healthy products grows steadily each year. Even with all of the talk about values and going green, though, money matters most in buying decisions. (Purse strings are loosening as recession worries become memories.) What does this all mean in the natural and organic space? Here are some of the Natural Marketing Institute’s findings as reported in its 2013 U.S. Consumer Perspectives and Trends in
By the numbers: Health and sustainability cents-ibility
What drives a customer's natural buying decisions? Here's a peek.