Natural Foods Merchandiser

Spicy sauces gain traction with natural customers

Both hot sauces and spiced condiments are experiencing solid growth. In 2013, sales surpassed $129 million, a 16.6 percent increase over 2012, according to Nutrition Business Journal.

Seeing as you can buy underwear printed with images of Huy Fong Foods’ Sriracha, also known as rooster sauce, it’s safe to say that consumer demand for spicy sauces won’t be quenched anytime soon. Sure, Sriracha enjoys a near-cult following that few other brands can match. But spicy sauces and other condiments across the natural space have blossomed right alongside the green-capped bottle.


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